Innovative Retailing - China - August 2019
“The application of technology in retail can only prosper when consumers’ needs are kept in mind. Consumers crave entertaining and exciting experiences and want to make their purchasing decisions as convenient as possible. Pop-up stores are an effective tool to strengthen companies’ sales and marketing capabilities. Mini karaoke booths, vending machines, mystery boxes and micro workout pods can become effective retail formats if they can identify the appropriate consumer segments, such as those who are married with kids and consumers who reside in tier two and tier three cities. Unmanned stores, aside from focusing their strategies on community demographics and shopping habits, should always see traditional convenience stores as their main competitors; their application of technology can also be more effective in solving consumers’ problems.”
– Roger Shi, Research Analyst
This Report looks at the following areas:
- Unmanned stores are not a ‘pull’ product
- Pop-up stores are in
- Vending machines are good for diversified submarkets
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