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Description

Description

“As instant foods reach more consumers with the expansion of online channels, consumers are no longer satisfied with just a convenient solution and have started looking for factors regarding nutrition and quality. Consumers will expect instant foods to evolve towards becoming more like freshly made meals. Product innovation in the future will need to be more proactive in providing consumers with extra value and functionality in terms health benefits, flavour selection, product safety, quality of ingredients, and technology in manufacturing.”
– Annie Jiang, Research Analyst, Food & Drink

This Report will cover the following areas:

  • Turn convenience stores’ service into product advantages
  • Develop healthier versions for the late night snacking occasion
  • Develop exotic featured flavours to drive popularity of self-heating rice

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Included
          • Excluded
          • Executive Summary

              • The market experiences strong stimulation and maintains low-level growth
                • Figure 1: Best- and worst-case forecast for sales value of instant noodles, China, 2014-2024
                • Figure 2: Market segmentation of instant foods by value share, China, 2019
              • New technologies drive future growth
                • Companies and brands
                  • Leading instant noodle brands lose market share to innovative entrants
                    • Figure 3: Leading companies of instant noodles, by value share 2018-2019
                    • Figure 4: Leading companies of instant noodles, by volume share 2018-2019
                  • Self-heating foods market consolidates and highlights importance of brand power
                    • Improved functionality and safety in instant foods
                      • The consumer
                        • High-frequency consumers tend to be high earners or parents
                          • Figure 5: Consumption frequency of instant foods, December 2019
                        • Instant noodle consumers sensitive to regional flavours
                          • Figure 6: Flavour preference of instant noodles, December 2019
                        • Instant noodles are versatile while self-heating rice is popular during lunch and hotpot during dinner
                          • Figure 7: Consumption occasion, by category, December 2019
                        • Online platforms attract frequent and educated users
                          • Figure 8: Purchase channel of instant foods, December 2019
                        • Self-heating food companies may differentiate with exotic flavours, fresh meat/seafood, and healthy meals to engage disloyal customers
                          • Figure 9: Brand penetration of self-heating foods, by gender, December 2019
                          • Figure 10: Must-have ingredients in self-heating foods, by gender, December 2019
                        • What we think
                        • Issues and Insights

                          • Turn convenience stores’ service into product advantages
                            • The facts
                              • The implications
                                • Develop healthier versions for the late night snacking occasion
                                  • The facts
                                    • The implications
                                      • Develop exotic featured flavours to drive popularity of self-heating rice
                                        • The facts
                                          • The implications
                                            • Figure 11: Circus Bento Japanese Curry Beef, China, 2019
                                            • Figure 12: Japanese self-heating bento boxes
                                        • The Market – What You Need to Know

                                          • Market sees healthy rebound and steady projection
                                            • Self-heating foods gain market share with high-velocity growth
                                              • Technology drives price point
                                                • Coronavirus: an unexpected catalyst
                                                • Market Size and Forecast

                                                  • Healthy rebound after dip in instant noodles
                                                    • Rosy projections for the future
                                                      • Figure 13: Best- and worst-case forecast for sales value of instant noodles, China, 2014-2024
                                                  • Market Drivers

                                                    • Adoption of more product formats drives robust market growth
                                                      • Local cuisines utilise new channel to extend their influence
                                                        • Figure 14: Haohuanluo x NetEase Music advertisement
                                                      • Technological improvements bring more possibilities
                                                        • Figure 15: Nissin All-In Noodles, Japan, October 2019
                                                      • Increased acceptance of high price
                                                        • Figure 16: Peyoung Chow Mein with Gold Powder, Japan, May 2019
                                                    • Market Segmentation

                                                      • Instant noodles
                                                        • Self-heating hotpot
                                                          • Self-heating rice
                                                            • Figure 17: Total value segmentation of instant foods by value share, China, 2018-2019(E)
                                                        • Key Players – What You Need to Know

                                                          • Instant noodles leaders lose market share
                                                            • Self-heating market consolidates with strong brand power
                                                              • Innovation in health revolution
                                                              • Market Share

                                                                • Instant noodles: leadership is unshakable but players lose share
                                                                  • Figure 18: Leading companies of instant noodles, by value share 2018-2019
                                                                  • Figure 19: Leading companies of instant noodles, by volume share 2018-2019
                                                                • Tingyi secures position with introduction of high-end products
                                                                  • Uni-President continues premiumisation strategy
                                                                    • Jinmailang recreates fresh handmade noodles in instant noodles
                                                                      • Self-heating foods: brand loyalty establishes leadership
                                                                        • Haidilao’s unwavering leadership in self-heating industry; Uni-President is frontrunner in self-heating rice
                                                                          • Zihaiguo and Moxiaoxian emerge as dark horses
                                                                            • Sanquan
                                                                            • Competitive Strategies

                                                                              • Sponsorship of trending TV shows
                                                                                • Figure 20: Examples of Zihaiguo’s TV sponsorships
                                                                              • Limited-edition offers featuring cartoon characters
                                                                                • Figure 21: Nissin Gudetama Chow Mein Noodles, Japan, November 2019
                                                                                • Figure 22: Limited-edition Ramen Talk collaborations
                                                                              • Strong IP image to create dialogue with young users
                                                                                • Figure 23: Examples of Zihaiguo self-heating products
                                                                                • Figure 24: Shizuren advertisement
                                                                              • Partnering with authoritative organisations for healthy image
                                                                              • Who’s Innovating?

                                                                                • Instant noodles continue on health revolution
                                                                                  • Figure 25: Average nutritional value of new instant noodle product launches, china 2015-2019
                                                                                • Health benefits in instant noodles
                                                                                  • Figure 26: Advertisement of Peyoung ScalpD hair loss ramen
                                                                                  • Figure 27: Acecook Mi Samurai pork ribs flavoured instant noodles, Vietnam, 2019
                                                                                  • Figure 28: Ramen Talk x 999 collaboration, China, 2020
                                                                                • Nutritious yet sustainable noodles
                                                                                  • Figure 29: Trident Seafood Protein Noodles, USA, 2019
                                                                                  • Figure 30: NamZ NoodleZ, Singapore, 2019
                                                                                • Exotic flavours in self-heating foods
                                                                                  • Figure 31: Uni-President Tom Yum Kung Self-heating Hotpot, China, 2019
                                                                                • Utilising self-heating technology to upgrade instant noodles
                                                                                  • Figure 32: Zishan Yihua Ramen, China 2018
                                                                                • Inspirations for safer heating mechanisms
                                                                                  • Figure 33: Self-heating ekiben
                                                                                  • Figure 34: 42 Degrees Company Self-Heats Coffee, USA
                                                                                  • Figure 35: HeatGen self-heating can, USA
                                                                              • The Consumer – What You Need to Know

                                                                                • Self-heating rice for lunch and hotpot for dinner
                                                                                  • Online platforms attract heavy users and educated consumers
                                                                                    • Low brand loyalty in self-heating foods due to homogeneity
                                                                                    • Consumption Frequency

                                                                                      • Regional cuisine drives heavy consumption of instant foods
                                                                                        • Figure 36: Consumption frequency of instant foods, December 2019
                                                                                      • Young females develop interest in instant foods
                                                                                        • Busy careers and families lead to frequent consumption
                                                                                          • Figure 37: Consumption frequency of instant foods, heavy users, by family structure, December 2019
                                                                                          • Figure 38: Mild Beef Flavoured Instant Noodles, Brazil, 2019
                                                                                      • Flavour Preference in Instant Noodles

                                                                                        • Red meat leads, sweet and sour vegetables follow
                                                                                          • Figure 39: Flavour preference of instant noodles, December 2019
                                                                                        • Noodles target regional flavour preferences
                                                                                          • Figure 40: Flavour preference of instant noodles, select flavours, by region, December 2019
                                                                                      • Consumption Occasion

                                                                                        • Variety in instant noodles attract heavy users for breakfast
                                                                                          • Figure 41: Consumption occasion, by category, December 2019
                                                                                        • Gender influences on consumption occasion
                                                                                          • Figure 42: Consumption occasion of instant noodles, by gender, December 2019
                                                                                          • Figure 43: MissZero Protein Noodle, China, 2019
                                                                                        • Satiating quality of rice makes it an ideal meal replacement
                                                                                          • Self-heating hotpot: an indulgent dinner
                                                                                            • Figure 44: Consumption occasion of self-heating hotpot, by user classification, December 2019
                                                                                        • Purchase Channels

                                                                                          • Convenience of online platforms attract heavy users
                                                                                            • Figure 45: Purchase channel of instant foods, December 2019
                                                                                          • Young females have stronger brand connection
                                                                                            • Figure 46: Purchase channel of instant foods, select channels, select gender and age, December 2019
                                                                                          • Online platforms attract highly educated users
                                                                                            • Figure 47: Purchase channel of instant foods, select channels, by education level, December 2019
                                                                                        • Brand Penetration of Self-heating Foods

                                                                                          • Category leaders emerging
                                                                                            • Figure 48: Brand penetration of self-heating foods, by gender, December 2019
                                                                                          • Low differentiation and product choice in self-heating foods lead to low loyalty
                                                                                            • Figure 49: Brand penetration of self-heating foods, by brand users, December 2019
                                                                                        • The Ideal Self-heating Meal

                                                                                          • Meat for males, vegetarian for females
                                                                                            • Figure 50: Must-have ingredients in self-heating foods, by gender, December 2019
                                                                                          • Premiumisation with seafood
                                                                                          • Meet the Mintropolitans

                                                                                            • MinTs are heavy users of instant noodles
                                                                                              • Figure 51: Flavour preference of instant noodles, by consumer classification, December 2019
                                                                                            • MinTs sample the self-heating market more widely
                                                                                              • Figure 52: Brand penetration of self-heating foods, by consumer classification, December 2019
                                                                                            • Busy careers lead to instant foods for lunch
                                                                                              • Figure 53: Consumption occasion, as lunch, by category, by consumer classification, December 2019
                                                                                          • Appendix – Market Size and Forecast

                                                                                              • Figure 54: Total market value of instant Noodles, China, 2014-2024
                                                                                          • Appendix – Market Segmentation

                                                                                              • Figure 55: Value segmentation of instant foods, China, 2018-2019
                                                                                          • Appendix – Methodology and Abbreviations

                                                                                            • Methodology
                                                                                              • Fan chart forecast
                                                                                                • Abbreviations

                                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                • Market

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                                                                                                • Consumer

                                                                                                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                • Brand/Company

                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                • Data

                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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