Insurance - China - July 2017
“China contributes over half of the world’s insurance market growth, which is mainly driven by the strong wealth management demand of domestic investors. But that’s just part of the story. Insurance buyers, especially young people, have started to recognise insurance’s true value of risk management, reflecting the growing acceptance of term insurance products (eg well-being insurance). Opportunities lie among lower tier city consumers who are still in the early stage of gaining insurance knowledge.”
- Aaron Guo, Senior Analyst, China
This report will cover the following areas:
- How long will the rush to buy insurance in HK last?
- How has the sales channel been evolving in the insurance market?
- Where are the opportunities for overseas insurers?
The Chinese insurance market has witnessed a number of new developments in the past two years. The sudden trend of going to Hong Kong to buy insurance, insurance companies investing huge amounts in the security market, and a growing number of regulations have all put the market in the spotlight.
Mintel discusses these phenomena and what they mean for insurance companies in this report, through looking into the attitudes and purchasing behaviours of consumers. Other issues including the future of the insurance market, where opportunities lie and how insurers can better compete are also addressed.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.