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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Airlines Worldwide market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • What is the current state of in-flight Wi-Fi?
  • Which are the biggest airlines and what are their prospects?
  • How are rising costs impacting the worldwide aviation sector?
  • What are the current trends regarding distribution channels for air tickets?
  • What could be the impact of the global trade war on the worldwide aviation sector?
  • What is the market share of airlines operating in the world’s major aviation markets?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

More consolidation is to be expected in Europe’s aviation sector due to cost and competitive pressures. Airfares are starting to rise on a number of routes in response to higher costs. The jury is still out regarding the viability of long-haul LCC operations. Jessica Kelly
Senior Tourism Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Key findings
      • Data Sources

        • Abbreviations

          • Issues in the Market

              • Grounding of Boeing 737 MAX aircraft
                • Impact of global trade war
                  • In-flight Wi-Fi
                    • Insolvency
                      • Rising labour costs
                        • (Airport) slot constraint
                          • Unruly passengers
                          • Global Summary

                              • Demographic trends
                                • Figure 1: Demographic trend by major country, 2016-22
                              • Economy
                                • Figure 2: Trend in nominal* GDP by major country, 2016-22
                              • GDP per capita
                                • Figure 3: Trend in nominal GDP per capita in major countries, 2016-22
                              • Exchange rates
                                • Figure 4: Outlook for foreign exchange rates (US$ against other currencies), 2017-22
                              • Outlook for growth in tourism
                                • Figure 5: Trend in tourist arrivals by major country, 2016-22
                            • Grounding of Boeing 737 MAX Aircraft

                                • MCAS implicated in crashes
                                  • Industry impact
                                  • Impact of Global Trade War

                                      • Figure 6: Selected trade measures implemented &/or proposed by the US, 2018
                                      • Figure 7: Year-on-year growth rate in world trade volume (goods and services*), 2017-20
                                    • Non-tariff barriers also an important factor
                                      • How would a global trade war affect aviation?
                                        • Impact on air-cargo demand
                                          • ‘Reshoring’ a potential threat
                                            • Impact on air-passenger demand
                                                • Figure 8: Implied reduction on near-term passenger growth (in %) relative to baseline estimate*, 2018
                                                • Figure 9: Implied reduction in global passenger numbers relative to baseline (in million passengers*), 2018
                                            • In-flight Wi-Fi

                                                • Airline breakdown
                                                  • Wi-Fi quality by proportion of ASMs
                                                    • Gogo impacted by American Airlines approach
                                                      • Airline directed model
                                                        • Perennially unprofitable
                                                          • Southwest drops a Wi-Fi provider
                                                          • Insolvency

                                                              • Virgin-led consortium to acquire Flybe
                                                                • £100 million in financing
                                                                  • Links to Virgin Atlantic’s long-haul network
                                                                    • Growing demand for feeder traffic
                                                                      • Smaller carriers hit the skids
                                                                        • Small Planet ceases operations
                                                                          • Switzerland’s PrivatAir files for bankruptcy
                                                                          • Rising Labour Costs

                                                                              • American Airlines’ pilots seek labour negotiations
                                                                                • American increased pay by 8% in April 2017
                                                                                  • Unions make new pay claim to BA
                                                                                    • United’s new employee bonus scheme
                                                                                      • Ryanair recognises Spanish cabin-crew union
                                                                                      • (Airport) Slot Constraint

                                                                                          • The Americas
                                                                                            • Europe
                                                                                              • North Asia
                                                                                                • Asia Pacific
                                                                                                • Unruly Passengers

                                                                                                    • Numbers of disruptive air passengers quadrupled
                                                                                                      • Figure 10: Reported incidents of disruptive passengers on UK-based flights, 2013-18
                                                                                                    • Stricter enforcement required
                                                                                                      • Alcohol a major factor
                                                                                                        • Active government involvement requested
                                                                                                          • In-flight sexual assaults on the rise
                                                                                                            • National In-flight Sexual Misconduct Task Force
                                                                                                            • Which Are the Top-rated Airlines?

                                                                                                                • Skytrax results
                                                                                                                  • Figure 11: Skytrax airline evaluation criteria, 2018
                                                                                                                • The world’s top ten airlines in 2018
                                                                                                                  • Figure 12: The world’s top 10 airlines in 2018
                                                                                                              • Regional and Country Markets

                                                                                                                • Asia Pacific
                                                                                                                  • Australia
                                                                                                                    • Figure 13: Australia’s top 12 airlines, measured by annual 2-way seat capacity, 2016-17
                                                                                                                  • International market shares
                                                                                                                    • Figure 14: Airline share of international passengers in Australia for the year ended October 2018
                                                                                                                  • China
                                                                                                                    • Chinese passenger traffic has doubled since 2010
                                                                                                                      • Domestic market dominates
                                                                                                                        • Fastest-growing routes
                                                                                                                          • Airport growth
                                                                                                                            • Domestic market
                                                                                                                              • Figure 15: Trend in seat departures in China’s domestic aviation market, 2013-17
                                                                                                                              • Figure 16: Seat departure capacity market share of leading Chinese airlines on domestic routes in 2017
                                                                                                                            • International destinations
                                                                                                                              • International capacity
                                                                                                                                • Figure 17: Trend in seat departures in China’s international aviation market, 2013-17
                                                                                                                              • International market shares
                                                                                                                                • Figure 18: Seat departure capacity market share of leading Chinese airlines on international routes in 2017
                                                                                                                              • India
                                                                                                                                • Passenger traffic headed to 1.1 billion by 2040
                                                                                                                                  • Market shares
                                                                                                                                      • Figure 19: Domestic air-traffic market shares in India (millions of passengers), 2018
                                                                                                                                      • Figure 20: Domestic air traffic market shares in India, January-October 2018
                                                                                                                                    • India’s domestic market ranked third worldwide
                                                                                                                                      • Figure 21: Largest city-pair routes within India & their global ranking, 2017
                                                                                                                                    • Indonesia
                                                                                                                                      • Figure 22: Indonesia average domestic load factor, 2005-17
                                                                                                                                    • Indonesia has lagged its ASEAN counterparts
                                                                                                                                      • Changing market structure
                                                                                                                                        • Batik, the fastest-growing airline in Indonesia
                                                                                                                                          • Garuda has recovered
                                                                                                                                            • Sriwijaya the third main domestic competitor
                                                                                                                                              • Three major players remain
                                                                                                                                                  • Figure 23: Indonesia domestic market share by airline/airline group (% of passengers carried), 2007-17
                                                                                                                                                • Japan
                                                                                                                                                  • Domestic market moving away from full service
                                                                                                                                                    • Skymark and AirAsia Japan challenge the ANA-JAL duopoly
                                                                                                                                                      • Europe
                                                                                                                                                        • Figure 24: European airlines ranked by seat capacity, Q3 2017-Q3 2018
                                                                                                                                                      • Lufthansa group surpasses Air France/KLM
                                                                                                                                                        • UK
                                                                                                                                                          • Figure 25: Top 10 UK-based* airlines, ranked by total passenger numbers, 2011-17
                                                                                                                                                        • Latin America
                                                                                                                                                          • Figure 26: Air trips per capita in selected countries, 2016
                                                                                                                                                        • Volaris, an expanding ULCC
                                                                                                                                                          • Brazil
                                                                                                                                                            • Figure 27: Market shares of ABEAR airlines* in Brazil’s domestic & international aviation markets, August 2018
                                                                                                                                                          • Avianca Brazil, a rising star
                                                                                                                                                            • Chile and Peru
                                                                                                                                                              • Colombia
                                                                                                                                                                • Figure 28: Domestic passenger share for Colombia’s airlines in 2017
                                                                                                                                                              • Mexico
                                                                                                                                                                • Figure 29: Domestic passenger shares for Mexican airlines in 2017
                                                                                                                                                              • North America
                                                                                                                                                                • Canada
                                                                                                                                                                  • Figure 30: Major airlines' domestic market share in Canada in 2018
                                                                                                                                                                • US
                                                                                                                                                                  • Figure 31: Top 10 US carriers by number of passengers carried, 2017
                                                                                                                                                                  • Figure 32: Top 20 US airlines, with breakdown of domestic & international passengers, load factor, number of flights & average seats per aircraft, 2017
                                                                                                                                                                • Delta leads the pack
                                                                                                                                                                  • Figure 33: US corporate travel buyer ratings of the big four airlines, (rating out of 5), 2018
                                                                                                                                                                  • Figure 34: US corporate travel buyer ratings of the big four airlines (rating out of 5), 2018
                                                                                                                                                                • United recovers from merger
                                                                                                                                                                  • American focuses on communication
                                                                                                                                                                    • Southwest benefiting from corporate business investment
                                                                                                                                                                    • Airline Alliances

                                                                                                                                                                        • Has the alliance phenomenon peaked?
                                                                                                                                                                          • oneworld
                                                                                                                                                                            • Member airlines
                                                                                                                                                                              • Royal Air Maroc joins oneworld
                                                                                                                                                                                • Alaska Airlines may join too…
                                                                                                                                                                                  • ‘oneworld connect’ is for regional carriers
                                                                                                                                                                                    • Keeping customers in the FFP
                                                                                                                                                                                      • But Qatar Air has threatened to leave…
                                                                                                                                                                                        • Qatar Airways to stay in oneworld for time being
                                                                                                                                                                                          • Horizontal integration
                                                                                                                                                                                            • SkyTeam
                                                                                                                                                                                              • Member airlines
                                                                                                                                                                                                • China Southern leaves SkyTeam
                                                                                                                                                                                                  • SkyTeam’s partnership with Hertz
                                                                                                                                                                                                    • Kenya Airways considers leaving SkyTeam
                                                                                                                                                                                                      • Star Alliance
                                                                                                                                                                                                        • Member airlines
                                                                                                                                                                                                          • Star Alliance’s digital-services platform in collaboration with Accenture
                                                                                                                                                                                                            • Star Alliance’s enhanced round-the-world fare product
                                                                                                                                                                                                              • Figure 35: Details of Star Alliance’s RTW fares, 2019
                                                                                                                                                                                                          • Frequent-flyer Programmes

                                                                                                                                                                                                              • Top frequent-flyer programmes in 2018
                                                                                                                                                                                                                • Figure 36: JD Power’s annual study of the FFPs of US airlines, 2017-18
                                                                                                                                                                                                                • Figure 37: Details of JD Power’s study of US airlines’ FFPs, 2018
                                                                                                                                                                                                              • American increases spending requirement
                                                                                                                                                                                                                • Elite Status travellers unfazed by higher-spending requirements
                                                                                                                                                                                                                  • Budget travellers disadvantaged
                                                                                                                                                                                                                    • Alitalia buys back its FFP
                                                                                                                                                                                                                      • FFP buying power
                                                                                                                                                                                                                        • FFPs comparison
                                                                                                                                                                                                                          • Figure 38: Frequent-flyer programme detailed summary, 2018
                                                                                                                                                                                                                          • Figure 39: Details of how points are earned by tier of United’s FFP, Mileage Plus, 2019
                                                                                                                                                                                                                        • Air miles
                                                                                                                                                                                                                          • Air miles vs points
                                                                                                                                                                                                                            • Cathay Pacific’s Marco Polo Club
                                                                                                                                                                                                                              • Figure 40: Point awards, according to flight distance on Cathy Pacific, 2019
                                                                                                                                                                                                                            • Link to Asia Miles
                                                                                                                                                                                                                              • Hong Kong Express’ Fortune Wings Club
                                                                                                                                                                                                                                • Miles & More
                                                                                                                                                                                                                                  • Qantas’ Frequent Flyer
                                                                                                                                                                                                                                    • Qatar Airways’ Privilege Club
                                                                                                                                                                                                                                      • Figure 41: Number of Qpoints required to upgrade & retain given membership tier, 2019
                                                                                                                                                                                                                                    • Length of validity: air miles vs tier miles
                                                                                                                                                                                                                                      • Upper tiers earn faster
                                                                                                                                                                                                                                        • Increased baggage allowances a visible perk
                                                                                                                                                                                                                                          • Can children earn miles?
                                                                                                                                                                                                                                            • Pooling miles allowed in some cases
                                                                                                                                                                                                                                              • Redeeming airline miles
                                                                                                                                                                                                                                                • Blackout dates and limited availability
                                                                                                                                                                                                                                                • Distribution Trends

                                                                                                                                                                                                                                                  • NDC to revolutionise airline sales
                                                                                                                                                                                                                                                    • Impact on GDS
                                                                                                                                                                                                                                                      • Getting travel agencies to co-operate
                                                                                                                                                                                                                                                        • NDC and GDS parallel operations
                                                                                                                                                                                                                                                          • Contracts with airlines
                                                                                                                                                                                                                                                            • Loss of technical intelligence
                                                                                                                                                                                                                                                              • Preferential conditions attract OTAs and metasearch platforms
                                                                                                                                                                                                                                                                • NDC exchange processes first transactions
                                                                                                                                                                                                                                                                  • Five airlines have joined NDC exchange
                                                                                                                                                                                                                                                                  • Top 10 Airlines

                                                                                                                                                                                                                                                                      • Figure 42: Top 10 airlines worldwide ranked by RPK, 2017
                                                                                                                                                                                                                                                                  • American Airlines

                                                                                                                                                                                                                                                                      • SWOT
                                                                                                                                                                                                                                                                        • Strengths
                                                                                                                                                                                                                                                                          • Weaknesses
                                                                                                                                                                                                                                                                            • Opportunities
                                                                                                                                                                                                                                                                              • Threats
                                                                                                                                                                                                                                                                                • Overview
                                                                                                                                                                                                                                                                                  • Regional carrier network
                                                                                                                                                                                                                                                                                    • Regional carrier agreements
                                                                                                                                                                                                                                                                                      • Joint business agreements
                                                                                                                                                                                                                                                                                        • JBA with Qantas Airways in the works
                                                                                                                                                                                                                                                                                          • JBAs with carriers of the LATAM Airlines Group
                                                                                                                                                                                                                                                                                            • China Southern investment
                                                                                                                                                                                                                                                                                              • Fleet
                                                                                                                                                                                                                                                                                                • Figure 43: American Airlines’ mainline fleet, 31 December 2017
                                                                                                                                                                                                                                                                                              • Regional carrier fleet
                                                                                                                                                                                                                                                                                                • Figure 44: American’s fleet of wholly owned & third-party regional carriers operating as American Eagle, 31 December 2017
                                                                                                                                                                                                                                                                                              • New orders
                                                                                                                                                                                                                                                                                                • Figure 45: American’s aircraft orders, 2018-23
                                                                                                                                                                                                                                                                                              • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                • Current developments
                                                                                                                                                                                                                                                                                                  • New services launched in 2017-18
                                                                                                                                                                                                                                                                                                    • American introduces 18 new routes for 2019
                                                                                                                                                                                                                                                                                                      • More service from DFW
                                                                                                                                                                                                                                                                                                        • Flights to be operated by Atlantic Joint Business (AJB)
                                                                                                                                                                                                                                                                                                          • American and Expedia resolve trademark dispute
                                                                                                                                                                                                                                                                                                            • Outlook for 2019
                                                                                                                                                                                                                                                                                                            • Delta Air Lines

                                                                                                                                                                                                                                                                                                                • SWOT
                                                                                                                                                                                                                                                                                                                  • Strengths
                                                                                                                                                                                                                                                                                                                    • Weaknesses
                                                                                                                                                                                                                                                                                                                      • Opportunities
                                                                                                                                                                                                                                                                                                                        • Threats
                                                                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                                                                            • Regional network
                                                                                                                                                                                                                                                                                                                              • International alliances
                                                                                                                                                                                                                                                                                                                                • JV agreements
                                                                                                                                                                                                                                                                                                                                  • Commercial agreements with foreign carriers
                                                                                                                                                                                                                                                                                                                                    • Fleet
                                                                                                                                                                                                                                                                                                                                      • Figure 46: Delta’s mainline fleet at 31 December 2017
                                                                                                                                                                                                                                                                                                                                    • Regional carrier fleet
                                                                                                                                                                                                                                                                                                                                      • Figure 47: Fleet operated by Delta’s regional carriers on its behalf, 31 December 2017
                                                                                                                                                                                                                                                                                                                                    • New orders
                                                                                                                                                                                                                                                                                                                                      • Figure 48: Delta’s aircraft firm orders & options at 31 December 2017
                                                                                                                                                                                                                                                                                                                                    • Delta orders 15 more A220s
                                                                                                                                                                                                                                                                                                                                      • Airbus opens new assembly facility in Mobile, Alabama
                                                                                                                                                                                                                                                                                                                                        • Timing of fleet introductions
                                                                                                                                                                                                                                                                                                                                          • Figure 49: Delta’s aircraft purchase commitments, 2018-20 & thereafter, as of 31 December 2017
                                                                                                                                                                                                                                                                                                                                        • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                          • Breakage
                                                                                                                                                                                                                                                                                                                                            • Current developments
                                                                                                                                                                                                                                                                                                                                              • 2018 results
                                                                                                                                                                                                                                                                                                                                                • Delta grows Boston departures in 2019
                                                                                                                                                                                                                                                                                                                                                  • Delta takes content off TripActions
                                                                                                                                                                                                                                                                                                                                                    • Delta gives branded fares boarding priority
                                                                                                                                                                                                                                                                                                                                                      • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                      • United Airlines

                                                                                                                                                                                                                                                                                                                                                          • SWOT
                                                                                                                                                                                                                                                                                                                                                            • Strengths
                                                                                                                                                                                                                                                                                                                                                              • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                • Opportunities
                                                                                                                                                                                                                                                                                                                                                                  • Threats
                                                                                                                                                                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                                                                                                                                                                      • Regional network
                                                                                                                                                                                                                                                                                                                                                                        • Capacity purchase agreements
                                                                                                                                                                                                                                                                                                                                                                          • Alliances and JVs
                                                                                                                                                                                                                                                                                                                                                                            • Other alliances
                                                                                                                                                                                                                                                                                                                                                                              • Cargo JVs
                                                                                                                                                                                                                                                                                                                                                                                • Fleet
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 50: United’s mainline fleet at 31 December 2018
                                                                                                                                                                                                                                                                                                                                                                                • Regional carrier fleet
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 51: United’s regional aircraft fleet, 31 December 2018
                                                                                                                                                                                                                                                                                                                                                                                • New orders
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 52: United’s scheduled aircraft deliveries through 2027 as of 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 53: Key financial data relating to United’s frequent-flyer programme (US$m), 2017
                                                                                                                                                                                                                                                                                                                                                                                • Current developments
                                                                                                                                                                                                                                                                                                                                                                                  • United surpasses Delta
                                                                                                                                                                                                                                                                                                                                                                                    • Basic economy update
                                                                                                                                                                                                                                                                                                                                                                                      • Pushing co-branded credit cards
                                                                                                                                                                                                                                                                                                                                                                                        • Less spending than expected
                                                                                                                                                                                                                                                                                                                                                                                          • United reaps benefits of ‘rebanking’ hub schedules
                                                                                                                                                                                                                                                                                                                                                                                            • Encouraging results
                                                                                                                                                                                                                                                                                                                                                                                              • United Airlines JV acquires stake in ExpressJet
                                                                                                                                                                                                                                                                                                                                                                                                • United to expand in San Francisco
                                                                                                                                                                                                                                                                                                                                                                                                  • More business-class seats on transatlantic flights
                                                                                                                                                                                                                                                                                                                                                                                                    • Unusual for a US airline
                                                                                                                                                                                                                                                                                                                                                                                                      • United to introduce 737-10 lie-flat seats in 2020
                                                                                                                                                                                                                                                                                                                                                                                                        • Delta Air Lines and JetBlue lead for flatbeds
                                                                                                                                                                                                                                                                                                                                                                                                          • Apple revealed as United’s biggest client
                                                                                                                                                                                                                                                                                                                                                                                                            • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                            • Emirates

                                                                                                                                                                                                                                                                                                                                                                                                                • SWOT
                                                                                                                                                                                                                                                                                                                                                                                                                  • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                    • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                      • Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                        • Threats
                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 54: Source of revenue by region (AEDbn), FY 2016-17 to 2017-18
                                                                                                                                                                                                                                                                                                                                                                                                                          • Fleet
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 55: Emirates’ fleet as of 31 March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                          • New orders
                                                                                                                                                                                                                                                                                                                                                                                                                            • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                                                              • Current developments
                                                                                                                                                                                                                                                                                                                                                                                                                                • Emirates and SAA enhance codeshare agreement
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Emirates obliged to cut 25% of flights
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Network updates for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                      • New flights to African destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Increased frequencies in Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                          • South American schedule changes
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Australian updates
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Emirates partners with ‘On the Beach’
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                • China Southern Airlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                    • SWOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Threats
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Subsidiaries
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 56: Summary of China Southern’s principal subsidiaries at 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Fleet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 57: China Southern’s fleet at 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 58: China Southern’s leased aircraft at 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New orders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 59: Projected growth of China Southern’s fleet, 2017-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Enhanced frequent-flyer co-operation with American Airlines
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Current developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • China Southern expands partnership with American Airlines
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • American expansion in China
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • China Southern expansion in the US
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Long-haul codeshare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Codeshare agreement with Finnair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • China Eastern executive takes over at China Southern
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Southwest Airlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • SWOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Threats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Route structure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A focus on California
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • International services extended
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Fleet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 60: Southwest’s fleet at 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • New orders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 61: Southwest’s aircraft orders as of 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Current developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Driving down costs with bigger aircraft
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 62: Trend in average seats per aircraft in Southwest’s fleet, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hawaiian potential growth engine temporarily stalled
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shutdown delays Southwest’s Hawaii Service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • No basic economy for Southwest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Hawaii flights launched
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Lufthansa

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • SWOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Threats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 63: Revenue share in % by business segment, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Fleet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 64: Lufthansa’s fleet at 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New orders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Current developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lufthansa adds more Mediterranean destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New destinations and upgraded services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • A corporate account portal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • British Airways

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • SWOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Threats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Fleet and new orders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 65: British Airways’ fleet* & future orders as of 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Current developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Fastest-growing business-travel routes for SMEs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Upgrades for World Traveller Plus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Ryanair

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • SWOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Threats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Ryanair’s strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Fleet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New orders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Current developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Ryanair voted worst UK airline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Ryanair retreats from ‘Amazon of Travel’ strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • China Eastern Airlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • SWOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Threats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Regional network and competition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Taiwan and Macau routes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • International routes and competition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Travel agency network
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Intermodal development
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Fleet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 66: China Eastern’s fleet at 31 December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New orders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 67: Recent & future deliveries & retirement, 2018-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Frequent-flyer programme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Current developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New routes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • China Eastern adds Gatwick
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Outlook for 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What Next?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • More bankruptcies and consolidation in Europe?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Higher costs boosting fares on some routes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Long-haul LCC travel becoming a reality?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • JetBlue’s possible European expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Current long-haul LCCs under pressure

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    About the report

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      What They Want. Why They Want It.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Competitors

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Market

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Innovations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Opportunities

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Trends

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Description