International Branded Serviced Apartments and Extended Stay Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Branded Apartments & Extended Stay market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Who are the main players in the serviced-apartment and extended-stay accommodation sector?
- How is the market for serviced-apartment and extended-stay accommodation evolving by region?
- What is the trend in distribution channels for serviced apartments and extended-stay accommodation?
- How much impact does the sharing economy (such as Airbnb) have on the sector?
- How segmented is the market for serviced apartment and extended-stay accommodation?
- What is the impact of regulatory/planning controls on the sector?
Expert analysis from a specialist in the field
Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
European serviced-apartment capacity is on the cusp of a major expansion. Consolidation in the sector is likely to continue, as it creates economies of scale and offers a way to rapidly expand a group’s network. The leisure market for branded long-stay accommodation will be increasingly targeted as a growth segment by operators. Multi-branded developments, including serviced apartments and extended-stay hotels, constitute an ongoing trend, which is set to continue. Stricter segmentation of long-stay accommodation is likely to take hold more markedly in regions outside the mature US market. And finally the serviced-apartment sector is going to take on the characteristics of the conventional hotel sector in terms of distribution and asset management structures.
Senior Tourism Analyst
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