International Food Trends - US - January 2019
"International food adoption is a fairly slow process in the US, which prizes traditional Mexican, Italian, and Chinese fare above all else. However, factors are positioning international fare for continued future growth, including an increasingly diverse population that favors such cuisines; the need for restaurants and products to differentiate and innovate in a crowded marketplace; and the growing spending power of more adventurous young diners who enjoy trying new types of foods. Brands will need to be cautious about appropriating other cultures, straying too far from authentic ingredients and preparations, and entering categories that are already saturated."
- Jill Failla, Foodservice Analyst
This Report looks at the following areas:
- Americans are slow to accept new international cuisines
- Younger consumers aren’t as smitten with Italian and Chinese cuisines as their older counterparts are
- Cultural appropriation is a growing concern
- It’s the season for seasonings
- Younger consumers are more adventurous diners
- Asian and Hispanic consumers over index for international food consumption
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