International Social Media in the Hotel Industry Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Social Media in the Hotel Industry market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
In examining the role of social media in the hotel industry it is useful to consider the context in which this is taking place. The ever-expanding global travel and tourism industry, for example, has heightened demand for hotel accommodation, while the rapid global increase in the use of social media has seen a corresponding rise in the amount of social-media marketing. Social media has also fundamentally and irreversibly changed the act and experience of travel (including hotel stays) for many.
Expert analysis from a specialist in the field
Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Social media, which gives billions of people around the globe round-the-clock access to the stories, images and opinions of their peers, has fundamentally changed the way many people travel. With Millennials and the iGeneration poised to become the predominant cohort of travellers, this type of crowd-sourced UGC [user-generated content] will become increasingly influential at every stage of the travel journey.
Senior Tourism Analyst
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