International Travel (Canadian Outbound Travel) - Canada - June 2018
Canadians are travel-savvy, with the majority having visited an international destination on a leisure trip in the past two years. Notable regions that Canadians have travelled to include the US, Europe, the Caribbean and Mexico. Consumers are more likely to have travelled during the winter months, likely to escape the cold weather to vacation in warmer destinations such as the Caribbean, Mexico and parts of the US (eg Florida, Arizona). Most consumers are planning on taking a beach vacation and are most likely to splurge on dining out when there. New experiences and destinations resonate with younger cohorts as well as having an authentic cultural experience when travelling to a foreign country. Operators in the category face hurdles such as meeting consumers’ budgets, projecting a safe environment (especially for places that have been hit by terrorism or conflict) and meeting increasing international travel demands through transportation infrastructure and new airline routes abroad.
This report examines the following issues:
- International travel among Canadians dependent on income
- Vacation spending habits differ by age
- Budget and safety is important to most
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