Mintel x International Women’s Day

This International Women’s Day, move beyond stereotypes. Explore our market insights and navigate the diverse and evolving landscape of women consumers.

UK Women’s Health

Three-quarters of women consider themselves psychologically healthy, but women aged 18-24 are more likely to report unhealthy mental health.

China Marketing to Modern Women

The percentage of Chinese women aged 50 and above increased from 27% in 2012 to 38.3% in 2022, indicating a growing ageing population.

US Women and Gaming

Women gamers tend to play for stress relief, with 64% indicating they game to de-stress. They also value personal achievements in gaming.

US Marketing to Moms

58% of US moms feel overwhelmed, and 54% feel they don’t have the time to be the kind of parent they want to be.

UK Personal Pensions

In the UK, the gender pensions gap persists, with women being less likely to own a personal pension compared to men (34% vs. 42%).

US Women’s Sports: Spotlight on Fans

Women’s sports fans are passionate. 63% of women’s sports fans say they are passionate compared to 48% of general sports fans.

UK Financial Education

Women under 45 are less assured in their knowledge of personal finances compared to men of the same age, which can result in lower financial resilience and security.

Germany Women’s Facial Skincare

German women over 55 are more interested in active ingredients for their skincare, likely due to concerns with wrinkles, fine lines, and hyperpigmentation.

US Women’s Wellness

Only 28% of women who have experienced menopause felt prepared for it beforehand, and just 14% believe that brands present an accurate depiction of what periods are like.