Internet Ads: Search, Display and Video - US - May 2015
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- marketing and promotion
- May 2015
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Online advertising revenue is expected to reach nearly $80 billion by 2019. Search and video have historically driven the market, but consumers are increasingly ambivalent about advertising and protective of their privacy. This report provides guidance for brands and advertisers in engaging consumers as they become skeptical of marketing claims and increasingly avoid ads."
- Bryant Harland, Technology and Media Analyst
This report discusses the following key topics:
Consumers are clearly aware of the fact that their data is valuable. Advertisers hoping to engage an increasingly tech savvy audience will need to build trust or risk an increasing number of users who block ads altogether. Personalization is a potential solution to better engagement, especially if advertisers can give consumers a sense of independence in regard to how they interact with online advertising.
As the technology driving personalization becomes more sophisticated, advertisers will also need to be conscious of consumer privacy due to pressure from both legislators and an increasingly privacy-aware population. Ultimately, the balance of power is shifting in favor of giving consumers more control over how and when they view ad content online.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.