Internet Influencers - US - March 2020
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"As the influencer market matures, brands have taken them more seriously as a tool for promotion and collaboration. Trust and authenticity go a long way in establishing relationships between influencers and followers, and brands need to take their time to find the right influencer to disseminate their messages. There’s still a lot of trial and error that goes into influencer relationships, but the most authentic interactions give influencers more control in how to reach the audiences they’ve built."
- John Poelking, Senior Analyst
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