Internet Quarterly - UK - June 2009

One of the key issues facing computer users and network administrators alike is the threat from cyber crime. This report highlights the huge scale of threats facing the internet community in its special focus on the subject this quarter.

In particular, this special focus will look at behaviours surrounding and attitudes towards safe browsing online. It also addresses the impact on web purchasing habits and also looks into ownership of internet security packages.

Internet Quarterly

Internet Quarterly is a quarterly internet report, compiled using MORI Internet Tracker technology data and exclusive consumer research. This continuous survey identifies frequency of usage, means of access and purpose of use across FMCG, leisure and finance sectors in the UK. Reports are published in March 09, June 09, September 09 and December 09 and priced at a packaged price.

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Consumer Attitudes and Behaviour
Market data
Competitive analysis
Risks and Opportunities
What’s Next
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Issues in the Market
- Research methodology
- Abbreviations
Future Opportunities
- Taking the online brand experience to the next level
- Streamlined retailing
- Authenticity in technology
- Getting an even better deal via the web
Market in Brief
- Broadband-enabled entertainment
- Growth outside of early adopters
- Impact of cheaper HDTV services
- Searching still, but buying less?
- Online electronics to benefit from the recession
- Special focus on internet security
Who’s Innovating?
- Asos launches a community portal
- Blu-ray adds value to encourage sales
- Dell attempts to broaden appeal with online innovations
  - Figure 1: Electrical goods, computer software and hardware sites purchased from in the last three months
Broadband Internet Penetration
- Key points
- The south dominates broadband penetration
  - Figure 2: UK broadband penetration, by detailed demographics, April 2009
- Barriers to faster broadband in rural areas
- Work in progress from major telecoms providers
- Do it yourself fibre-optic broadband
  - Figure 3: Top 20 spending UK internet service providers, Jan 2005-Dec 2008*
- General internet penetration
  - Figure 4: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, April 2002-09
Device Usage Analysis
- Key points
- Declining usage this quarter
  - Figure 5: Device usage summary, October 2008-April 2009
- Smartphone usage
- Sky makes gains with HD services
- Could the Kindle 2 boost e-reader usage?
Internet Usage Experiences
- Key points
- Older females get involved with online video
  - Figure 6: Types of activity undertaken on the internet in the last three months, October 2008-April 2009
- Social networks risk alienating older users
- Internet dating continues to struggle
  - Figure 9: Use of online dating agencies, January 2009
- Music downloads stagnate
- Will Skype be to mobile what it is to PC?
Browsing Behaviours
- Key points
- Local guides and street maps to benefit from smartphone penetration
  - Figure 10: Types of websites browsed for information purposes in the last three months, Oct 2008-April 2009
- Interest in DIY sites up
  - Figure 11: DIY websites browsed for information purposes in the last three months, by gender, age and socio-economic group, Jan 2009-April 2009
Buying Behaviours
- Key points
- The post-Christmas blues
  - Figure 12: Type of websites purchased from in the last three months, April 2008-09
- Online fashion grew over 2008 and will continue in 2009
- Supermarket sites see profit growth
- Asda looks to increase the appeal of online shopping
- Online versus offline
  - Figure 13: Products for the home purchased using the internet for browsing or buying, February 2009
- Electrical goods to gain online
  - Figure 14: Electrical goods websites actually purchased from, November 2002-April 2009
Impact of Security Threats on Internet Shopping
- Key points
- Web shoppers are difficult to put off
  - Figure 15: Experience of computer-based security threats, and the impact it has had on web usage behaviours, April 2009
- Ignorance is not bliss
Attitudes Towards Managing Internet Security
- Key points
- Proactive attitudes towards managing security
  - Figure 16: Activities carried out to maximise computer security whilst browsing online, April 2009
- Free versus paid-for security software
- Lower income groups least secure
- Older are most security-conscious
- Differences between men and women
Appendix – Device Usage Analysis
- - Figure 17: Trends in digital device usage, July 2007-April 2009
  - Figure 18: Most popular devices used personally, by detailed demographics, April 2009
- - Figure 19: Next most popular devices used personally, by detailed demographics, April 2009
  - Figure 20: Other devices used personally, by detailed demographics, April 2009
Appendix – Internet Usage Experiences
- - Figure 21: Types of activity undertaken on the internet in the last three months, November 2007-July 2008
  - Figure 22: Types of activity undertaken on the internet in the last three months, Oct 2008-April 2009 (continued)
  - Figure 23: Most popular activities personally done on the internet, by detailed demographics, April 2009
- - Figure 24: Next most popular activities personally done on the internet, by detailed demographics, April 2009
  - Figure 25: Other activities personally done on the internet, by detailed demographics, April 2009
- - Figure 26: Least popular activities personally done on the internet, by detailed demographics, April 2009
Appendix – Browsing Behaviours
- - Figure 27: Most popular trends in websites browsed for information purposes in the last three months, November 2002-April 2009
  - Figure 28: Most popular categories of websites from which information was sought, by detailed demographics, April 2009
- - Figure 29: Next most popular categories of websites from which information was sought, by detailed demographics, April 2009
  - Figure 30: Other categories of websites from which information was sought, by detailed demographics, April 2009
- - Figure 31: Least popular categories of websites from which information was sought, by detailed demographics, April 2009
Appendix – Buying Behaviours
- - Figure 32: Trends in websites actually purchased from in the last three months, October 2005-April 2008
  - Figure 33: Trends in websites actually purchased from in the last three months, Jul 2008-April 2009
  - Figure 34: Most popular types of websites purchased from on the internet, by detailed demographics, April 2009
- - Figure 35: Next most popular types of websites purchased from on the internet, by detailed demographics, April 2009
  - Figure 36: Other types of websites purchased from on the internet, by detailed demographics, April 2009
Appendix – Internet Security Focus
- - Figure 37: Most commonly experienced internet security threats which have put consumers off buying, by demographics, April 2009
  - Figure 38: Next Most commonly experienced internet security threats which have put consumers off buying, by demographics, April 2009
- - Figure 39: Most common internet security threats – although didn’t put consumers off buying, by demographics, April 2009
  - Figure 40: Next most common internet security threats – although didn’t put consumers off buying, by demographics, April 2009
- - Figure 41: Internet security threats never experienced, by demographics, April 2009
  - Figure 42: Internet security threats never experienced, by demographics, April 2009 (continued)
Appendix – Attitudes Towards Managing Internet Security
- - Figure 43: Most popular activities carried out to maximise computer security whilst browsing online, by demographics, April 2009
  - Figure 44: Next most popular activities carried out to maximise computer security whilst browsing online, by demographics, April 2009