Internet Radio - US - October 2016
"The use of internet-based music services is closing in on traditional means of listening to music, including terrestrial radio and personal libraries. The finding, alongside clear distinctions in how younger listeners use streaming services suggests that over the next decade streaming services will become the dominant means of listening to music, with ad sales and subscription sales currently allocated to terrestrial and satellite radio broadcasts transitioning to the coffers of streaming media services. To this end, Mintel’s Report explores how streaming services can better understand current users, and how advertisers can best take advantage of the growing usage of streaming services."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
- Thumbs down for discovery, song selection, personalization
- Audience opposed to monetization
- Amazon about to take a bite out of competition
This Report covers internet-based streaming music services, including personalized streams utilizing user inputs of likes and dislikes and on demand services. Terrestrial radio, satellite radio, and personal libraries are discussed in the Report as competing sources of music listening. While data includes internet-based rebroadcasts of terrestrial radio, the focus of research rests on personalized streams of music services via desktop platforms and mobile apps. Video-based sources of music, including YouTube and Vevo, are considered to be part of the streaming music market.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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