Ireland Airports/Air Travel Experiences Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Airports/Air Travel Experiences market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines airports across the island of Ireland and Irish consumers’ air travel experiences. This includes all aspects of their visit to Irish airports including usage of airport, retail, and catering facilities. The ‘air experience’ refers to the experience passengers have of travelling on aircraft, focusing on the facilities and services that airlines offer onboard but also considering key ‘not in flight’ factors. It also considers those aspects of the check-in process that airlines (as opposed to airports) have control over.
What you need to know
Taking a holiday is the main reason that Irish consumers travel by air. Consumers are most likely to take one or two flights a year for this purpose and travel through the main international airports on the island of Ireland when doing so. When Irish consumers are in airport terminals, visiting a café or coffee shop is the activity they are most likely to undertake while they are waiting to board their flight.
However, despite the popularity of airport coffee shops, Irish consumers would like to see a greater variety of dining options within airport terminals. Introducing more unique food and drink concepts will therefore help airport operators to create a unique experience that will attract more travellers, increase dwell time, and boost spending within their terminals.
Expert analysis from a specialist in the field
Written by James Wilson, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The majority of Irish consumers would like to see a greater variety of dining options within airport terminals. Airport operators should therefore continue investing in developing their catering proposition and look to more unique food and drink concepts to create a unique experience, increase dwell time and boost spending within terminals.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.