Ireland Artisan Food Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Artisan Food market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The word ‘artisan’ is descriptive of a food that is unique, usually handmade with a distinctive taste and flavour and with its own ‘persona’, which can cover a range of products such as breads, meats, cheeses, preserves and produce (Teagasc 2012).
The Irish food writer, John McKenna (author of the Bridgestone Guides), measures artisan food by the test of the four Ps: the Personality of the producer, the Place it comes from, the Product provided and the Passion that goes into it.
Artisan food is defined by its commitment to superior food making, which is claimed to result in better flavour or taste. Artisan food is also defined by the skills and beliefs of those who make the food. Typically, the artisan producers seek out the best available ingredients and make their food using nonindustrial and artisan techniques (according to the TASTE Council).
Bord Bia has classified artisan food producers within the category of speciality food businesses. Speciality food businesses, as defined by Bord Bia, are micro and small firms with individual turnover levels of between €100,000 and €3.5 million per annum.
What you need to know
Interest in artisan food continues to grow in Ireland as consumers increasingly turn to higher-quality local food and drinks. Irish consumers are likely to buy products for a special occasion, such as a dinner party or Christmas, with butchers, bakeries and greengrocers the most popular types of specialist retailers.
Irish consumers also think that it is important to know where the ingredients within artisan foods come from. Highlighting their traceability procedures will help producers of specialist food show that they have nothing to hide about their ingredients or where they are sourced, something that will help to build trust among increasingly sceptical consumers and reinforce their quality credentials.
Expert analysis from a specialist in the field
Written by James Wilson, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Concerns around food safety and quality have seen the issue of traceability become increasingly important to Irish consumers. More widely adopting tracing technology and highlighting their traceability procedures will help specialist food retailers to provide consumers with more information about the origin of their products and reinforce their quality credentials.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.