Ireland Attitudes to Cooking/Meal Preparation Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes to Cooking/Meal Preparation market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Issues covered in this Report
This Report covers attitudes to cooking and meal preparation amongst consumers on the IoI (island of Ireland). It evaluates the main drivers and trends affecting the market and influencing consumer behaviour. This Report draws on consumer research and examines cooking responsibility and frequency of meal preparation. Moreover, it investigates the reasons for cooking from scratch as well as cooking behaviours.
Please note that this Report examines only attitudes to cooking and meal preparation in-home and does not focus on meals outside the home (ie bought via foodservice). However, usage of takeaways is examined in terms of consumer research.
Please note that there is no Market Size and Forecast section for this Report. This is because it is not feasible to measure and quantify cooking attitudes and behaviours. Please refer to the other Mintel Reports of relevance for related information.
Expert analysis from a specialist in the field
Written by Joanna Kempiak , a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers struggle to find time to prepare meals every day and eat a healthy diet, nonetheless cooking from scratch continues to be enjoyed by Irish consumers despite the ongoing popularity of convenience snacking, ready meals and eating out. Scratch cooking is driven mainly by health benefits, better taste of self-prepared meals, ingredient control and affordability. While actions need to be taken to help consumers, in particular Millennials, to develop their culinary skills and cooking confidence, digital media content, social networking sites and food TV continue to be a source of.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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