Ireland Beer & Cider Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Beer & Cider market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Issues covered in this Report
This Report will examine the sale and consumption of beer throughout the IoI (island of Ireland) in both the on-trade and off-trade. On-trade refers to any licensed premises that permits the sale and consumption of alcohol within these premises. Off-trade refers to any licensed retailer, including supermarkets, that sell alcohol for off-site consumption.
For the purpose of this Report, the beer market is divided into three categories:
- Lager can broadly be described as a light/amber, clear, carbonated beer, brewed with pale-kilned malts, which, after fermentation, is filtered, pasteurised and conditioned before being packaged in cans, bottles or kegs for sale. This is, however, a very broad definition, and as consumers’ tastes become more sophisticated, there is a growing interest in darker lagers using different malts, sometimes referred to as red and black lagers, organic beers and even fruit-flavoured lagers.
- Ale is sometimes referred to by consumers as mild or bitter, but the term ‘ale’ is used throughout this Report. This refers to top-fermented beers that are traditionally described as British or Irish, ie bitter and mild, packaged light, pale, export and brown ales, stout, porter, barley wine and strong ales, as well as Indian and American pale ales, among others. These beers are so called because the yeast floats to the surface during fermentation, as opposed to lagers, which are bottom-fermented. Barley wine is simply a beer with a very high ABV (Alcohol by Volume).
- Stout is a derivative of porter, originally an 18th century brown mild ale. Stout is a black, dense beer, which is usually top-fermented, and made with dark roasted barley and an abundance of hops, which provide the characteristic flavour.
What you need to know
Increasingly, Irish consumers are looking for more unique and different flavour profiles from the beers and ciders they drink, to the benefit of craft breweries, which are able to offer something a little different from the standard lagers and apple ciders – but at a premium price. However, moving forward, with Brexit still creating unease on both sides of the border, it will become more difficult for beer and cider brands to encourage consumers to spend more per drink.
Expert analysis from a specialist in the field
Written by Brian O'Connor, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
2017 saw the value sales of beer and cider increase on the back of improving consumer confidence in RoI. Moving forward into 2018 and beyond, premiumisation continues to drive the market, with craft being the key contributor.
Senior Consumer Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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