Ireland Breakfast Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Breakfast market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report looks at consumer breakfast eating habits and attitudes, in order to understand what this means for marketers, retailers and suppliers. It discusses foods for breakfast consumed both at home and out of home (eg at work, at a coffee shop).
Please note due to the diverse nature of the breakfast foods market (ie the number of different items that are included) and difficultly in determining at what time of day said items are consumed, this Report does not include a market size and forecast.
What you need to know
Breakfast remains on the menu for nearly everyone, eaten by around 95% of Irish consumers. However, signs are pointing towards a generational shift in breakfast eating habits. The older generations eat breakfast at home every day and also have a lower repertoire of foods eaten. Traditional breakfast patterns clearly remain prevalent among older consumers with favourites such as cereal and porridge.
In contrast, more fragmented routines appear to be taking root among the younger generations. They are more likely to eat breakfast out of home with a propensity to snack, seeing them graze on smaller breakfast items throughout the morning rather than eating one big breakfast. However, with increasing health concerns shedding light on the sugar content of cereals, cereal bars and other breakfast foods, brands are being forced to reconsider their products’ nutritional value.
Expert analysis from a specialist in the field
Written by Emma McGeown, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite being touted as the most important meal of the day, the majority of Irish consumers are making time to eat breakfast but perhaps not every day. Product innovation paired with consumers’ increasingly busy schedules is causing some to switch to snacking for this occasion – offering opportunities to brands and the quick-service industry.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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