Ireland Broadband Providers Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Broadband Providers market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Issues covered in this Report
This Report examines the broadband providers market in Ireland and the provision of their telecommunication products to consumers. Telecommunication products include fixed line telephony, mobile telephony, internet and television. Individually these are known as “services”.
When these services are augmented with optional or necessary add-ons, they are referred to as a package, for example, “a landline and internet package”, or “a sports channel add-on was available, increasing the cost of the total TV package”.
When two or more services are sold to a consumer by the same provider at the same time, they are referred to as a bundle. Specifically, two services sold at the same time are a dual-play bundle, three services sold at the same time are a triple-play bundle and four services sold at the same time are a quad-play bundle.
The Market Size and Forecast section of the Report examines the number of broadband subscribers in NI and RoI. Value data has not been included. The Office for Communications (Ofcom) and the Commission for Communications Regulation (ComReg) do not provide sales data. The type of internet connection that consumers in RoI have is also covered. Due to the unavailability of type of internet connection data for NI, it has not been possible to provide this information for the region.
Expert analysis from a specialist in the field
Written by James Wilson, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Lower cost, faster download speeds and better connections and coverage are important considerations for Irish consumers when switching broadband providers. Emphasising their value-for-money messaging, continuing to upgrade to faster internet connections and improving the range and quality of internet access they offer will help internet service providers to attract new consumers in an increasingly competitive market.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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