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Ireland Coffee Shops - Emerging Coffee Culture Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Coffee Shops - Emerging Coffee Culture market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Coffee prices decrease in Ireland
  • Single-use coffee cups come under scrutiny
  • Plant-based diets becoming more mainstream
  • RoI foodservice prices rise as VAT hike is implemented

Covered in this report

  • This report examines the coffee shop, sandwich shop and café market in NI and RoI, looking at both independent coffee/sandwich shops and also international coffee and sandwich shop chains (eg Starbucks, Subway) and domestic coffee/sandwich shop chains (eg Insomnia, O’Brien’s).
  • This report covers those foodservice establishments where coffee and sandwiches are the primary sales item. Included are those establishments offering a wide variety of hot drinks such as teas and coffee drinks (eg cappuccino, latte, mocha, etc) and sandwiches which consist of bread (pan bread, pitta bread, wrap, ciabatta, etc) with a filling of cooked meat (eg ham) and/or salad which is eaten as a light meal. Other items on sale at these establishments may include pastries, cold salad and pasta bowls, yogurt, desserts, snacks, fruit, other soft drinks and smoothie/juice beverages, etc.
  • Coffee shops and sandwich shops include venues such as individual stores, bakeries, kiosks and concessions. These may operate in a number of locations – motorway service areas, department stores and transport stations, for example, as well as standalone outlets.
  • Please note this report focusses on coffee primarily, and the changing culture surrounding it in Ireland.

Expert analysis from a specialist in the field

Written by Emma McGeown, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Coffee culture in Ireland continues to grow as consumers become better educated in brewing techniques, sourcing origins and quality coffee which has resulted in coffee shops and cafés being one of the fastest growing foodservice segments in Ireland – a trend which is set to continue in 2019 and onwards Emma McGeown
Food & Drink Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated value of the Irish café and coffee shop market, NI and RoI, 2014-19
          • Forecast
            • Figure 2: Indexed value of the Irish café and coffee shop market, NI and RoI, 2014-24
          • Market factors
            • Coffee prices decrease in Ireland
              • RoI foodservice prices rise as VAT hike is implemented
                • Single-use coffee cups come under scrutiny
                  • Plant-based diets becoming more mainstream
                    • Companies and innovations
                      • The consumer
                        • International coffee shops remain on top
                          • Figure 3: Types of coffee shops and cafés that consumers have visited in the last three months, NI and RoI, June 2019
                        • Retailer sandwich counters appeal to Irish consumers
                          • Figure 4: Types of sandwich shops that consumers have visited in the last three months, NI and RoI, June 2019
                        • Lunch tops the reasons for visit a coffee shop
                          • Figure 5: Occasions that consumers have visited a coffee shop or sandwich shop in the last three months, NI and RoI, June 2019
                        • Ethical coffee shops important
                          • Figure 6: Agreement with statements relating to coffee shops and sandwich shops, NI and RoI, June 2019
                      • The Market – What You Need to Know

                        • Coffee shops estimated for 6.4% growth in 2019
                          • Coffee prices decrease as part of a wider supply-chain issue
                            • VAT increase in RoI sees foodservice prices rise
                              • Paper cup sales grow in Europe
                                • Veganism shapes café and coffee shop products
                                • Market Sizes and Forecast

                                    • Coffee shops are one of the fastest growing foodservice sectors
                                      • Figure 7: Estimated value of the Irish café and coffee shop market, IoI, NI and RoI, 2014-24
                                      • Figure 8: Indexed value of the Irish café and coffee shop market, IoI, NI and RoI, 2014-24
                                    • Growth in foodservice spending despite Brexit
                                      • Figure 9: Forecast CAGR in foodservice consumer spending, IoI, NI and RoI, 2019-21
                                      • Figure 10: Café and coffee shop spending share, by channel, IoI, 2018
                                  • Market Drivers

                                    • Coffee prices fall across IoI
                                      • Figure 11: Consumer price indices of coffee, RoI, August 2017-May 2019
                                      • Figure 12: Consumer price indices of coffee, UK/NI, August 2017-May 2019
                                    • VAT hike sees RoI foodservice prices jump in 2019
                                      • Figure 13: Consumer price indices of restaurants, cafés, fast food and takeout establishments, RoI, August 2017-May 2019
                                      • Figure 14: Consumer price indices of restaurants, cafés, fast food and takeout establishments, RoI, August 2017-May 2019
                                    • 2018 witnesses a record year for coffee shop openings in Belfast
                                      • Sales of paper cups grow in Europe
                                        • Figure 15: Estimated volume of paper cups sold, Europe, in billions, 2018-24
                                      • However, single-use coffee cups still carry a negative perception
                                        • Figure 16: Consumer agreement with the statement ‘I think single serve coffee cups should come with a higher cost to the customer to help reduce waste’, NI and RoI, June 2019
                                      • Dietary trends prompt coffee shops and sandwich shops to get creative
                                        • Figure 17: Selective diets that consumers currently adhere to, NI and RoI, June 2018-June 2019
                                      • Emerging coffee culture in Ireland and where it’s going
                                        • Figure 18: Types of coffee used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
                                      • $75 for a coffee?
                                        • CBD in coffee goes mainstream
                                          • Sleep promoting coffee
                                          • Companies and Brands – What You Need to Know

                                            • Advertisement innovation from Frank & Honest and McDonald’s
                                              • Café chains in Ireland introduce new menu items
                                                • Costa and Frank & Honest launch ready-to-drink cold coffee
                                                  • NI coffee chains Bob and Bert’s and Ground expand to Great Britain
                                                    • Sustainable practises take centre stage for Irish coffee
                                                    • Who’s Innovating?

                                                      • Catalyst in Bray becomes Ireland’s first sustainable coffee shop
                                                        • Coffee bags could shake up the at-home market
                                                          • Consumers interested in cold coffee alternatives
                                                            • Functional coffee could be the next emergent trend
                                                              • Figure 19: New coffee products launched claiming ‘added functionality’, UK and Ireland, 2015-19
                                                          • Companies and Brands

                                                              • Bakers and Baristas
                                                                • Key facts
                                                                  • Product portfolio
                                                                    • Recent developments
                                                                      • Bob and Bert’s
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Recent developments
                                                                              • Caffè Nero
                                                                                • Key facts
                                                                                  • Product portfolio
                                                                                    • Recent developments
                                                                                      • Costa Coffee
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Recent developments
                                                                                              • Esquires Coffee
                                                                                                • Key facts
                                                                                                  • Product portfolio
                                                                                                    • Recent developments
                                                                                                      • Frank & Honest Coffee (Musgrave)
                                                                                                        • Key facts
                                                                                                          • Product portfolio
                                                                                                            • Recent developments
                                                                                                              • Greggs
                                                                                                                • Key facts
                                                                                                                  • Product portfolio
                                                                                                                    • Recent developments
                                                                                                                      • Ground Espresso Bar
                                                                                                                        • Key facts
                                                                                                                          • Product portfolio
                                                                                                                            • Recent developments
                                                                                                                              • Insomnia
                                                                                                                                • Key facts
                                                                                                                                  • Product portfolio
                                                                                                                                    • Recent developments
                                                                                                                                      • McDonald’s McCafé
                                                                                                                                        • Key facts
                                                                                                                                          • Product portfolio
                                                                                                                                            • Recent developments
                                                                                                                                              • O’Brien’s
                                                                                                                                                • Key facts
                                                                                                                                                  • Product portfolio
                                                                                                                                                    • Recent developments
                                                                                                                                                      • Starbucks
                                                                                                                                                        • Key facts
                                                                                                                                                          • Product portfolio
                                                                                                                                                            • Recent developments
                                                                                                                                                              • Subway
                                                                                                                                                                • Key facts
                                                                                                                                                                  • Product portfolio
                                                                                                                                                                    • Recent developments
                                                                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                                                                      • International coffee shops remain on top
                                                                                                                                                                        • In-store sandwich counter is a favourite among Irish consumers
                                                                                                                                                                          • Lunchtime occasion tops the reasons for visiting a coffee shop
                                                                                                                                                                            • Coffee chains known for their high quality
                                                                                                                                                                            • Types of Coffee Shops Visited

                                                                                                                                                                                • Almost half of consumers have visited an international coffee shop
                                                                                                                                                                                  • Figure 20: Types of coffee shops and cafés that consumers have visited in the last three months, NI and RoI, June 2019
                                                                                                                                                                                • Women more inclined to visit an international chain
                                                                                                                                                                                  • Figure 21: Consumers who have visited an international coffee shop brand (eg Starbucks, Costa) in the last three months, by gender, NI and RoI, June 2019
                                                                                                                                                                                • Older consumers warm to independent coffee shops
                                                                                                                                                                                  • Figure 22: Consumers who have visited an Independent coffee shop in the last three months, by generational cohort, NI and RoI, June 2019
                                                                                                                                                                                • In-store coffee shops find a market
                                                                                                                                                                                  • Figure 23: Types of coffee shops and cafés that consumers have visited in the last three months, NI and RoI, June 2019
                                                                                                                                                                              • Types of Sandwich Shops Visited

                                                                                                                                                                                  • RoI prefer in-store deli’s while NI favours international brands
                                                                                                                                                                                    • Figure 24: Types of sandwich shops that consumers have visited in the last three months, NI and RoI, June 2019
                                                                                                                                                                                  • Growing popularity of c-stores offers opportunities for in-store kiosk
                                                                                                                                                                                    • Figure 25: Consumers who have visited an in-store deli/sandwich counter at convenience store and/or in-store branded kiosk for coffee/snacks (eg Frank and Honest in Centra store) in the last three months, NI and RoI, June 2019
                                                                                                                                                                                  • International sandwich shops appeal to younger consumers
                                                                                                                                                                                    • Figure 26: Consumers who have visited an international sandwich shop brand (eg Subway) in the last three months, by gender and generational cohort, NI and RoI, June 2019
                                                                                                                                                                                  • Service stations appeal to rural consumers
                                                                                                                                                                                    • Figure 27: Consumers who have visited a service station concession (eg Applegreen) in the last three months, by residence area, NI and RoI, June 2019
                                                                                                                                                                                • Reasons for Visiting a Coffee/Sandwich Shop

                                                                                                                                                                                    • Coffee and sandwich shops popular for a break
                                                                                                                                                                                      • Figure 28: Occasions that consumers have visited a coffee shop or sandwich shop in the last three months, NI and RoI, June 2019
                                                                                                                                                                                    • Lunch tops the occasions
                                                                                                                                                                                      • Figure 29: Consumers who have visited a coffee shop or sandwich shop for lunch in the last three months, by social class, NI and RoI, June 2019
                                                                                                                                                                                      • Figure 30: Agreement with statements related to lunchtime preferences, NI and RoI, January 2018
                                                                                                                                                                                    • Meeting with friends and family popular among women
                                                                                                                                                                                      • Figure 31: Consumers who have visited a coffee shop or sandwich shop to meet friends and/or family in the last three months, by gender, NI and RoI, June 2019
                                                                                                                                                                                    • Coffee shops and the breakfast occasion
                                                                                                                                                                                      • Figure 32: Consumers who have visited a coffee shop or sandwich shop for breakfast in the last three months, by work status, NI and RoI, June 2019
                                                                                                                                                                                      • Figure 33: Top five types of breakfast that consumers typically eat out of home, NI and RoI, September 2018
                                                                                                                                                                                  • Attitudes towards Coffee and Sandwich Shops

                                                                                                                                                                                      • Larger chains known for quality
                                                                                                                                                                                        • Figure 34: Agreement with statements relating to coffee shops and sandwich shops, NI and RoI, June 2019
                                                                                                                                                                                      • Nine in 10 support recycling in coffee shops
                                                                                                                                                                                        • Figure 35: Consumer agreement with the statement ‘Coffee shops/hot drinks outlets should provide recycling bins’, by age, NI and RoI, June 2019
                                                                                                                                                                                      • Atmosphere important when choosing a coffee shop
                                                                                                                                                                                        • Figure 36: Consumer agreement with the statement ‘atmosphere is important when choosing a coffee shop’, by age group, NI and RoI, June 2019
                                                                                                                                                                                      • In-store kiosks match specialist coffee quality
                                                                                                                                                                                        • Figure 37: Consumer agreement with the statement ‘hot drinks from in-store branded kiosk (eg Tim Hortons, Frank & Honest) taste as good as hot drinks from specialist coffee shops (eg Starbucks)’, by employment status, NI and RoI, June 2019
                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                      • Data sources
                                                                                                                                                                                        • Generational cohort definitions
                                                                                                                                                                                          • Abbreviations