Ireland Consumer Snacking Habits Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Consumer Snacking Habits market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key Consumer Questions
- Types of Snack Foods Eaten
- Where Consumers Snack
- Attitudes Towards Snacking
What you need to know
Snacking is an ingrained habit in Ireland, with nine in 10 consumers noting that they snack at least once per day – despite increased concerns with obesity. Consumers are however showing stronger interest in healthier ways of snacking, including vegan/vegetarian snack options, free-from foods and looking for snacks with reduced sugar content.
Issues covered in this Report
This Report examines consumers’ snacking habits, defined as eating between meals in the home, out of home (eg at work) and on-the-go (eg when travelling).
For the purpose of this Report, snack foods are defined as fruit and vegetables, crisps, nuts and corn snacks, chocolate confectionery, cheese, yogurt and cereal bars, and breakfast biscuits, and include total sales across all types of food retailers, including supermarkets, convenience stores, and discounters.
Please note due to the diverse nature of food and drink that can be used as a snack, and difficulty defining what purchases are made for the purpose of snacking, this Report does not include market size data.
Expert analysis from a specialist in the field
Written by Brian O'Connor, a leading analyst in the Irish consumer sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While consumers are increasingly looking for snacks to be healthier, three quarters of consumers noted that they worry that snacks that claim to be healthy may be high in sugar, fat or salt. This points to a stronger need for snack companies to be transparent regarding the nutritional contents of their snacks, and cleaner labelling.
Senior Consumer Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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