Ireland Events Tourism Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Events Tourism market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Issues covered in this Report
This Report examines the events sector of the Irish tourism industry. The term ‘events’ includes all types of concerts, festivals and shows taking place in Ireland, including:
- Arts and theatre
- Countryside and traditional events
- Family and children-based events
This Report excludes exhibitions, such as those taking place at museums for example and cultural attractions such as the Guinness Storehouse Museum. Furthermore, while spectator sports are examined within this Report, they are not included in market size information. Although many events throughout Ireland are free of charge, the Market Size and Forecast section of this Report only considers fee-paying events such as music concerts and theatre festivals for example, to determine the value of the events industry in Ireland.
What you need to know
The Irish events tourism market is projected to see consistent growth in the next five years, with much of this growth coming from RoI compared to NI, most likely a result of lingering Brexit uncertainty. In addition, the events market is expected to continue to benefit from projected increases in tourism both overseas and domestic. Event organisers must seek ways of enhancing the entire ‘event experience’ rather than relying solely on the main act. Providing a plethora of dining options from local vendors as well as craft stalls and shopping to better public restroom facilities will go towards enhancing the event experience.
Convenience will also be at the forefront to create a greater footfall including more convenient times/dates as well as local affordable accommodation and transport providers. In addition, apps for tracking events and cashless wristbands proved of interest to Irish consumers and Mintel predicts this interest will go further.
Expert analysis from a specialist in the field
Written by Brian O'Connor , a leading analyst in the Tourism sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The events market in Ireland has experienced significant growth in recent years which is projected to continue but with safety concerns and secondary ticketing sites driving up ticket prices, event organisers are under more pressure to deliver on the ‘experience’ factor.
Senior Consumer Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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