Ireland Full Service Restaurants Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Full Service Restaurants market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Issues covered in this Report
This Report examines the full-service restaurant market in Ireland NI (Northern Ireland) and RoI (Republic of Ireland). It evaluates the main drivers and trends affecting the market and influencing consumer behaviour.
Additionally, the Report draws on consumer research and examines the frequency of eating out and types of restaurants consumers have eaten in. Moreover, it investigates factors that consumers perceive as important when choosing a place to eat in, examines consumers’ behaviours and attitudes towards dining out as well as restaurants.
This Report covers consumers’ attitudes and behaviours surrounding full-service restaurants only, and excludes dining in fast food outlets, cafés, pubs and other casual dining options.
For the purpose of this Report Mintel has used the following definition:
- Full-service restaurant has been identified as a food establishment with a wide range of food and drink items on the menu while meals are paid for after they are eaten. Full-service restaurants offer table service with orders being taken and brought to customers by waiting staff. The food is consumed primarily on premises, however the popularity of such restaurants offering takeout food is growing given the growth of meal delivery services, and consumer demand for high quality, convenient meals that can be eaten in the comfort of their own home.
What you need to know
The research shows that some 44% of NI and 50% of RoI consumers eat out at least once a month or more often with Irish men dining out more frequently than women. Italian-style restaurants were found to be the most popular choice amongst Irish consumers, although restaurants serving ethnic and Irish/British style cuisine also recorded a high number of visits.Irish consumers tend to order mostly from a set menu and visit restaurants for early bird specials, thus highlighting the importance of price. Furthermore, they perceive eating out as a good way of enjoying food that normally is not cooked at home, show their support towards restaurants donating leftovers, and note that a wider variety of portion sizes should be available.
Expert analysis from a specialist in the field
Written by Joanna Kempiak , a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The full-service restaurant sector in Ireland is growing as consumers are eating out on a regular basis given their busy lifestyles and the demand for convenience. Development and innovation in the restaurant industry is driven by consumers’ search for healthy, vegan and locally sourced food, as well the increasing popularity and importance of digital/social media and advances in technology. Nonetheless, the sector is facing a problem of chef shortages which is likely to become a bigger issue and result in a negative impact on the hospitality industry post-Brexit.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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