Ireland Healthy Lifestyles - Healthy Ageing Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Healthy Lifestyles - Healthy ageing market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines healthy ageing in Ireland. The WHO (World Health Organization) defines healthy ageing ‘as the process of developing and maintaining the functional ability that enables wellbeing in older age’. Functional ability is made up of the intrinsic capacity of the individual, relevant environmental characteristics and the interaction between them. Intrinsic capacity comprises all the mental and physical capacities that a person can draw on and includes their ability to walk, think, see, hear and remember. The level of intrinsic capacity is influenced by a number of factors such as the presence of diseases, injuries and age-related changes.
Environments include the home, community and broader society, and all the factors within them such as the built environment, people and their relationships, attitudes and values, health and social policies, the systems that support them and the services that they implement. Being able to live in environments that support and maintain your intrinsic capacity and functional ability is key to healthy ageing.
As such, this report will focus on the following areas of Irish consumers’ lifestyles:
- Physical health – Including an examination of both diet and exercise/activities undertaken, as well as looking at motivations that lead to a healthy lifestyle. This report places a focus on sugar when examining Irish consumers’ diets and looks at how they maintain a healthy lifestyle.
- Mental health – This looks at the state of positive wellbeing with respect to how consumers feel, and how they cope with how they feel. The scope of mental health, which focuses on issues consumers face later in life, includes, but is not limited to, depression, dementia, retirement and loneliness.
- Financial health – As financial health can act as a trigger for mental health issues such as stress, this Report will examine the current state of Irish consumers’ finances, with a focus on older consumers’ finances, and the steps that they could take to improve their financial health.
Within these areas of Irish consumers’ lifestyles, there is a focus on older consumers and how these issues are impacting their health. For the purpose of this report, older consumers are defined as over55s. Younger Irish consumers’ (under-55s’) views are also considered from the perspective of what actions they can take during their youth to ensure that they remain as healthy as possible as they age. Due to the broad nature of this report, it is not possible to provide market size information in relation to health foods or expenditure on sports and fitness-related activities.
Expert analysis from a specialist in the field
Written by James Wilson, a leading analyst in the Health sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The appearance of wrinkles is one of the most common signs of ageing and Irish consumers, particularly women, are turning to anti-wrinkle cream to revitalise their skin. However, as the majority of consumers agree that a lot of anti-ageing products oversell their effectiveness, ‘positive ageing’ messaging that emphasises healthy skin rather than turning back the clock will help brands to better align what their anti-ageing products can deliver with consumers’ expectations.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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