Ireland Hotels Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hotels market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report will examine the hotel sector within the Irish tourism industry. This includes hotels (all types) and only looks at other accommodation providers from a competitive viewpoint such as bed and breakfast accommodation, guesthouses, caravans, camping, rented accommodation, hostels, and staying with a friend or relative.
Although the booking and use of accommodation services for business purposes are discussed, this Report will focus primarily on the booking and use of accommodation services for leisure purposes. Data in this report includes general information on the tourism industry for both Northern Ireland and Republic of Ireland, but its main focus is upon the hotel sector of the market. While this report makes mention of business travelers where appropriate, it focuses mainly on leisure travelers and holidaymakers.
What you need to know
Domestic and overseas visitors are at an all-time high for Ireland which has bolstered the Irish hotel industry. Visitor numbers are estimated to increase by 6% in 2018 compared to 2017’s figures and Mintel’s forecast highlights the positive benefits this has on future spending in the hotel sector. However, concerns exist over advancing occupancy rates to which RoI’s (Republic of Ireland) capital – Dublin – is struggling to meet. Greater investment in Dublin hotels could prove beneficial to meet demand, particularly as average hotel room rates have climbed significantly in 2018.
Expert analysis from a specialist in the field
Written by Emma McGeown, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Irish visitor numbers are on the rise in Ireland with many seeking out hotels as their accommodation of choice. However, rife competition from Airbnb, means that hotels are under more pressure than ever to deliver on quality and a unique experience to justify the greater expense.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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