Ireland Household Appliances Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Household Appliances market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report examines the types of major domestic appliances and smaller kitchen/ household appliances that consumers have bought within the last three years.
MDAs include the following:
- Fitted and freestanding
- Refrigeration appliances, ie fridges, fridge-freezers and freezers including wine coolers
- Cooking appliances, ie ovens, hobs, cookers using gas and/or electricity
- Laundry appliances, ie washing machines, tumble dryers and washer-dryers
- Microwave ovens
- Small kitchen/household appliances include:
- Table-top cookers
- Food processors
- Coffee machines
- Irons etc.
- The definition excludes:
- Major domestic appliances sold via the trade or as part of a housing transaction
- Vacuum cleaners and other electrical floor cleaning equipment
- Cooker hoods and extractor fans
- Other fitted electrical appliances for kitchens such as grinders, boiling water taps
Expert analysis from a specialist in the field
Written by Brian O'Connor, a leading analyst in the Consumer sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sales of domestic appliances have increased between 2014 and 2019 as consumer confidence in NI and RoI continued to improve in the aftermath of the economic downturn. Moving forward consumers are shown to be more concerned with the environment, and likely will see their purchase decisions guided by energy efficiency, recyclability and other green credentials
Senior Consumer Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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