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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 25
  1. Brexit: Future Hopes and Fears - Ireland - September 2019

    • Consumer Report
    • September 2019
    • Ireland

    “Provenance will continue to play well post-Brexit and Irish consumers will increasingly favour food and drink products sourced locally. Highlighting where food and drink products are originating from and how much of the purchase price local manufacturers receive will resonate ...

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  2. The Night In - Ireland - April 2019

    • Consumer Report
    • April 2019
    • Ireland

    “Watching TV – both live and streamed are key night-in activities among Irish consumers in 2019, and with consumers seeking to cut back on out-of-home leisure spending, this might see increased usage of TV, gaming and other in-home activities moving forward.”
    – Brian O’Connor, ...

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  3. Christmas Spending Habits - Ireland - February 2018

    • Consumer Report
    • February 2018
    • Ireland

    “Irish consumers spent more during Christmas 2017 compared with Christmas 2016, showing strong gift purchasing and a high level of favouritism for branded goods when shopping for Christmas groceries.”

    - Brian O’Connor, Senior Consumer Analyst

    This Report examines Irish consumers ...

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  4. Brexit - One Year Later - Ireland - October 2017

    • Consumer Report
    • October 2017
    • Ireland

    “The depreciation of Sterling since the UK’s vote to leave the EU provides significant growth opportunities for the NI tourism sector post-Brexit.  Operators could therefore look to invest in growing their capacity and developing their offering to attract more visitors from RoI ...

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  5. Sponsorship - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    "While the overall sponsorship spend in Ireland is only around a tenth of the amount spent on conventional advertising, it is nonetheless an established, resilient and growing sector with promising prospects for the years ahead. It has weathered the difficult years of the ...

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  6. Charitable Giving - Ireland - September 2015

    • Consumer Report
    • September 2015
    • Ireland

    “Slacktivism is popular in Ireland, with Irish consumers showing a preference for interacting with charities through ‘liking’ their social networking pages, signing online petitions and posting pictures and videos of fundraisers. Thus further integrating these platforms into ...

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  7. Attitudes to Advertising - Ireland - October 2014

    • Consumer Report
    • October 2014
    • Ireland

    “The Irish advertising sector is showing signs of recovery, however while online advertising provides a welcome fillip to advertising expenditure, it serves to mask declining expenditure in other media. Going forward, brands and advertisers will continue to face the challenge ...

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  8. Irish Lifestyles - Ireland - September 2013

    • Consumer Report
    • September 2013
    • Ireland

    In 2013, Ireland is slowly moving away from the economic downturn and consumer confidence is increasing. This report examines the health of both NI and RoI consumers, looking at physical health, financial health and indeed mental health and the factors that have led to the ...

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  9. Social Networking - Ireland - September 2012

    • Consumer Report
    • September 2012
    • Ireland

    Online social networking has become ever more integrated into the daily lives of Irish consumers, with this trend showing no signs of abating. Irish consumers are now conducting more of their social lives through online social networks.

    Smartphones and mobile devices also ...

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  10. Managing Finances - Ireland - August 2012

    • Consumer Report
    • August 2012
    • Ireland

    Increased unemployment and the severe squeeze on household incomes brought about by the recession have put consumers' management of their personal finances into sharp focus. Many Irish consumers are struggling to cope, while some others are in severe difficulty. Only a minority ...

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No. of reports 1 of 25