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Ireland Market Research
Mintel’s Ireland market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about Irish consumers.
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Related to: 'Ireland'
As high cost of living limits frequent dining out for many, third-parties and grocery retailers break new ground on food convenience and personalised experiences.Sam Fryers, Research Analyst - Ireland
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While the current economic climate has fostered a defensive consumer mindset, stronger economic performance over the next year will stimulate more demand for loans.Brian O'Connor, Category Director - Irish Reports
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As the cost-of-living crisis forces consumers to seek affordable healthy eating options, simplicity and better-for-you claims are poised to flourish.Sam Fryers, Research Analyst - Ireland
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The growth of the bread and baked goods market will see consumers seek out added value as well as creative flavours and textures.Brian O'Connor, Category Director - Irish Reports
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Despite cost pressures on consumer food and drink spend, many value the qualities of artisanal products, but brands will need to work harder to justify price tags.Brian O'Connor, Category Director - Irish Reports
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Faced with higher costs of living, consumers are seeking out better value for money, which is seeing more turn towards own-label groceries, as well as discounters.Sam Fryers, Research Analyst - Ireland
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With consumers watching their finances more carefully in 2023, discounters are poised to benefit.
Brian O'Connor, Category Director - Irish Reports
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While old habits die hard, the pandemic added momentum to already-underway changes in payment behavior and made consumers more open to innovations.Brian O'Connor, Category Director - Irish Reports
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The cost of living and a desire to be more sustainable and healthy will help to drive sales in the Irish fruit and vegetable sector moving forward.Brian O'Connor, Category Director - Irish Reports
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The cost of living crisis sees consumers forced to prioritise price – a threat to ethically and sustainably sourced food and drink products.Brian O'Connor, Category Director - Irish Reports
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"Convenience stores remain key destinations for top-up shopping among Irish consumers in 2019, with a strong contingent of consumers (particularly in younger age groups) noting their interest in the expansion of the own-brand offering among forecourt and convenience retailers."- Brian O’Connor, Senior Consumer AnalystKey issues covered in..."
“The cost of living crisis is taking its toll on the Irish beer and cider sector, with approximately six in ten drinkers noting financial concerns have seen them reduce their in-home and out-of-home beer/cider consumption. Moving forward, justifying value for money will be a key challenge for the sector.”– Brian..."