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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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3 Item(s)
  1. Eco and Ethical Lifestyles - Ireland - February 2019

    • Consumer Report
    • February 2019
    • Ireland

    “Recent press headlines such as floating plastic islands in the ocean have thrust ethical and environmental issues into the spotlight. Although Irish consumers are increasingly interested in the idea of being more ‘ethical’, many are struggling in practice, offering an ...

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  2. Marketing to Young Families - Ireland - December 2012

    • Consumer Report
    • December 2012
    • Ireland

    The dynamics of family households within Ireland have changed with a rise in mothers in employment and a trend for smaller families. The increase in mothers working has resulted in changing gender roles, with men becoming more involved within the home. As the dynamics of Irish ...

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  3. Young People and Finance - Ireland - June 2011

    • Consumer Report
    • June 2011
    • Ireland

    Young consumers aged 18-24 provide a key target market for many financial providers. Banks are keen to acquire and retain younger customers and so offer them a range of specific products and services tailored to their needs, hoping to gain their loyalty young, thus helping to ...

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3 Item(s)