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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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7 Item(s)
  1. Attitudes to Advertising - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable ...

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  2. Streaming Media - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “The value of the media streaming market continues to grow in Ireland, as consumers increasingly prefer to access content via streaming services compared to traditional means. Some consumers, however, would be willing to accept advertising on paid streaming services in return ...

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  3. Attitudes to Advertising - Ireland - August 2018

    • Consumer Report
    • August 2018
    • Ireland

    “There remains a high level of advertising avoidance as Irish consumers continue to fast forward through TV adverts when using catch-up and on-demand services, and change channels and browser tabs when adverts start. However, as consumers show a strong preference for ...

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  4. The Night In - Ireland - January 2017

    • Consumer Report
    • January 2017
    • Ireland
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  5. TV Viewing Habits - Ireland - September 2016

    • Consumer Report
    • September 2016
    • Ireland

    “Despite traditional TV viewing habits remaining strong, TV viewing has become more fragmented. Broadcasters will need to embrace multi-device viewers and develop viewing profiles of consumers who are accessing content in different ways. This will help broadcasters to attract ...

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  6. Social Networking - Ireland - May 2014

    • Consumer Report
    • May 2014
    • Ireland

        “With Irish consumers becoming increasingly annoyed with advertising on social networking sites, these platforms could consider introducing a subscription-based advertising-free service akin to Spotify Premium. Such a service would appeal to consumers as it could enhance ...

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  7. Pay TV in Ireland (2010) – Market Sizes

    • Market Data
    • July 2010
    • Ireland
    Pay TV in Ireland by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers the total Pay TV which includes Analog Cable, Digital Cable and Satellite. The market size is based on the number of ...
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7 Item(s)