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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 36
  1. Supermarket Retailing - Brand vs. Own-brand - Ireland - November 2019

    • Consumer Report
    • November 2019
    • Ireland

    “Own-label goods continue to perform well. Irish consumers consider own-label products to be just as good as branded items and they are increasingly turning to them when buying everyday items. Brands will need to demonstrate their value and tell their unique story to gain ...

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  2. Brexit: Future Hopes and Fears - Ireland - September 2019

    • Consumer Report
    • September 2019
    • Ireland

    “Provenance will continue to play well post-Brexit and Irish consumers will increasingly favour food and drink products sourced locally. Highlighting where food and drink products are originating from and how much of the purchase price local manufacturers receive will resonate ...

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  3. Forecourt & Convenience Retailing - Ireland - June 2019

    • Consumer Report
    • June 2019
    • Ireland

    “Convenience stores remain key destinations for top-up shopping among Irish consumers in 2019, with a strong contingent of consumers (particularly in younger age groups) noting their interest in the expansion of the own-brand offering among forecourt and convenience retailers.”

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  4. Supermarket Retailing / Brand Importance - Ireland - November 2018

    • Consumer Report
    • November 2018
    • Ireland

    “Supermarket retail sales are forecast for continued growth in 2018/19 but with the increasing uncertainty surrounding Brexit, many NI consumers are already feeling the pinch with food prices rising and a noticeable increase in supermarket prices. Market leaders will need to do ...

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  5. Online and Mobile Retailing - Ireland - March 2018

    • Consumer Report
    • March 2018
    • Ireland

    “While the majority of Irish consumers find it easier to shop online via a standard website compared to a dedicated app, difficulties encountered during the checkout phase often lead consumers to abandon an online purchase. This indicates that there remains scope for retailers ...

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  6. Christmas Spending Habits - Ireland - February 2018

    • Consumer Report
    • February 2018
    • Ireland

    “Irish consumers spent more during Christmas 2017 compared with Christmas 2016, showing strong gift purchasing and a high level of favouritism for branded goods when shopping for Christmas groceries.”

    - Brian O’Connor, Senior Consumer Analyst

    This Report examines Irish consumers ...

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  7. Convenience Store Retailing - Ireland - April 2017

    • Consumer Report
    • April 2017
    • Ireland

    “The convenience retailing market is set for growth as top-up shopping seems to fit well with the busy lifestyles of Irish consumers. In line with this, c-store retailers have replicated Applegreen’s success in creating added value through the addition of food franchises ...

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  8. Online and Mobile Retailing - Ireland - March 2017

    • Consumer Report
    • March 2017
    • Ireland

    “Despite looking for lower delivery costs, Irish consumers are interested in paying an annual or monthly postage fee to have goods delivered the next day. Such an approach offers consumers both immediacy and cost savings. Retailers will need to be very clear about how the ...

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  9. Grocery Retailing: Brand vs. Own-label - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    "Volatility of the economy post Brexit coupled with a competitive grocery retailing market will see consumers become more cautious with their spending over 2017. As a result, Mintel expects many consumers to switch their allegiance from branded to own-label food and drink when ...

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  10. Attitudes towards Advertising - Ireland - August 2016

    • Consumer Report
    • August 2016
    • Ireland

    “Brands should look to soften their approach in delivering ads, particularly online, and use less data-heavy forms of advertising. Such an approach would be well received by mobile users frustrated by slow page load times, the impact that this has on their devices’ battery life ...

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No. of reports 1 of 36