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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 11 of 376
  1. Poultry & Poultry Substitutes - Ireland - September 2019

    • Consumer Report
    • September 2019
    • Ireland

    “The Irish poultry market continues to thrive due to poultry’s perceptions of versatility and being leaner making it more attractive compared to other types of meat. The higher price point of poultry, particularly chicken, creates a dynamic market, but with a bigger push ...

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  2. Attitudes to Advertising - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable ...

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  3. Current Accounts - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    "For the first time since Mintel began examining Irish consumers' preferred channels for various banking activities and transactions, the digital channels - online banking and mobile banking - trump branches for every activity. The coming years will likely see branches further ...

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  4. Coffee Shops - Emerging Coffee Culture - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    “Coffee culture in Ireland continues to grow as consumers become better educated in brewing techniques, sourcing origins and quality coffee which has resulted in coffee shops and cafés being one of the fastest growing foodservice segments in Ireland – a trend which is set to ...

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  5. Deli and Hot Food Counters - Ireland - July 2019

    • Consumer Report
    • July 2019
    • Ireland

    “Convenience continues to be a driving force for the deli and hot food counter sector in Ireland, with growth expected to continue into 2019. Moving forward, an increased focus on delivering more health and veggie/vegan-friendly options at counters could help to drive footfall ...

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  6. Consumer Snacking Habits - Ireland - July 2019

    • Consumer Report
    • July 2019
    • Ireland

    “Snacking continues to be, for many, a daily activity. While healthy snack items are finding a place in consumers’ shopping baskets, treat items such as chocolate and crisps remain important to Irish consumers therefore delivering on quality and indulgence will be imperative ...

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  7. Outdoor Activities - Ireland - July 2019

    • Consumer Report
    • July 2019
    • Ireland

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier ...

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  8. Forecourt & Convenience Retailing - Ireland - June 2019

    • Consumer Report
    • June 2019
    • Ireland

    “Convenience stores remain key destinations for top-up shopping among Irish consumers in 2019, with a strong contingent of consumers (particularly in younger age groups) noting their interest in the expansion of the own-brand offering among forecourt and convenience retailers.”

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  9. Mobile Phones - Ireland - June 2019

    • Consumer Report
    • June 2019
    • Ireland

    “Data allowance is the most important factor when choosing a phone plan. This reflects the significant increase in mobile data usage in recent years as use of data heavy streaming services on mobile devices grows. Mobile operators could therefore offer greater flexibility ...

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  10. Beer & Cider - Ireland - June 2019

    • Consumer Report
    • June 2019
    • Ireland

    “The beer market in Ireland is robust with 2019 getting off to a strong start in terms of sales, this is despite concerns over consumer confidence. Craft beer witnessed another year of exceptional growth in 2018, however we could see this dip as the consumer desire to lead a ...

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No. of reports 11 of 376