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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 21 of 376
  1. Car Insurance - Ireland - May 2019

    • Consumer Report
    • May 2019
    • Ireland

    "Despite reductions in premiums, the cost of car insurance both for NI and RoI motorists remains high by historical standards. As a result, consumers have a heightened focus on doing whatever they can to get the cheapest possible premium. This may herald a period of more ...

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  2. Social Networking - Ireland - May 2019

    • Consumer Report
    • May 2019
    • Ireland

    “Consumers remain concerned about the level of negative behaviour and harmful content on social networking sites. As such, significant investment continues to be required on fact-checking services and improved detection, reporting and removal of suspicious content on social ...

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  3. Cheese - Ireland - May 2019

    • Consumer Report
    • May 2019
    • Ireland

    “Cheese remains a staple in Irish households with value sales in IoI set for growth in 2019, however, Brexit casts an uncertainty for long-term growth, particularly as both the UK and Ireland rely heavily on each other for cheese trading. Diversifying from cheddar could create ...

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  4. The Night In - Ireland - April 2019

    • Consumer Report
    • April 2019
    • Ireland

    “Watching TV – both live and streamed are key night-in activities among Irish consumers in 2019, and with consumers seeking to cut back on out-of-home leisure spending, this might see increased usage of TV, gaming and other in-home activities moving forward.”
    – Brian O’Connor, ...

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  5. Bread & Baked Goods - Ireland - April 2019

    • Consumer Report
    • April 2019
    • Ireland

    “Bread remains a staple in most Irish homes and as such, sales have remained positive despite the lingering popularity of low-carb diets. Although sugar consumption remains a concern, baked goods are somewhat exempt from this given the nature of the indulgence category and ...

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  6. Automotive Retailing - Ireland - April 2019

    • Consumer Report
    • April 2019
    • Ireland

    “Growing negativity around diesel vehicles will see manufacturers produce fewer diesel cars in the coming years and more alternative-fuelled vehicles as eco-conscious consumers increasingly switch to cleaner-fuelled cars to reduce their carbon footprint and play their part in ...

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  7. Mortgages - Ireland - March 2019

    • Consumer Report
    • March 2019
    • Ireland

    "Over the next few years, the mortgage market will be characterised by relative caution and steadiness rather than anything dramatic. While demand for mortgages remains strong, uncertainty over Brexit - and, more specifically, the impact it may have on the general economy and ...

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  8. Fruit and Vegetables - Ireland - March 2019

    • Consumer Report
    • March 2019
    • Ireland

    “With six in ten Irish consumers noting they would support a ban on plastic packaging for fruit and vegetables, it could see overall use of loose fruit and vegetables increase in 2019 and beyond. However prepared fruit and vegetable portions – which require packaging – may need ...

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  9. Online and Mobile Retailing - Ireland - March 2019

    • Consumer Report
    • March 2019
    • Ireland

    “As smartphones continue to improve and develop greater capabilities, consumers are becoming increasingly dependent on these devices for online shopping habits both in the home and out of the home which is contributing to the declining usage of laptop/desktop computers. Looking ...

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  10. Whiskey and Dark Rum - Ireland - February 2019

    • Consumer Report
    • February 2019
    • Ireland

    “Providing a wide range of different whiskey flavour profiles and expert information sessions during whiskey and dark rum tasting experiences will not only enable pubs and bars to deliver a more immersive experience to consumers interested in learning more about these complex ...

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No. of reports 21 of 376