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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 31 of 376
  1. Hair & Skincare Products - Ireland - February 2019

    • Consumer Report
    • February 2019
    • Ireland

    “Increasing concern with the environment among Irish consumers will help to shape the hair and skincare market moving forward, with greater demands for products that offer more environmentally friendly options, and if consumers are willing to pay for this, it could help reverse ...

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  2. Eco and Ethical Lifestyles - Ireland - February 2019

    • Consumer Report
    • February 2019
    • Ireland

    “Recent press headlines such as floating plastic islands in the ocean have thrust ethical and environmental issues into the spotlight. Although Irish consumers are increasingly interested in the idea of being more ‘ethical’, many are struggling in practice, offering an ...

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  3. Loans and Credit - Ireland - January 2019

    • Consumer Report
    • January 2019
    • Ireland

    "While both Irish economies have returned to growth following the severe downturn of a decade ago, consumers have not developed anything like the same appetite for borrowing that characterised the last economic boom. Albeit with some exceptions, the attitude towards borrowing ...

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  4. Milk and Dairy Alternatives - Ireland - January 2019

    • Consumer Report
    • January 2019
    • Ireland

    “Provenance remains an important factor when buying milk. Irish consumers are also willing to spend 20p/20c extra for 2 litres of milk to ensure that farmers are paid a fair price. Highlighting links to local suppliers and how much of the purchase price of milk goes directly to ...

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  5. Payment Methods - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    "Alongside dynamic innovation within the payments sector, old habits are dying hard. While a small cohort of early adopters are embracing innovations such as smartphone-enabled payments, a larger proportion of consumers are clinging hard to preferences for cash and other ...

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  6. Utilities - Gas, Electric, Heating Oil - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    “Irish consumers are increasingly wanting to take a stronger hold of their energy management, with a high level of consumers wanting more information on their energy usage to help manage their bills, while a significant proportion of consumers noted interest in generating their ...

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  7. Hotels - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    “Irish visitor numbers are on the rise in Ireland with many seeking out hotels as their accommodation of choice. However, rife competition from Airbnb, means that hotels are under more pressure than ever to deliver on quality and a unique experience to justify the greater ...

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  8. Soft Drinks - Ireland - November 2018

    • Consumer Report
    • November 2018
    • Ireland

    “The summer of 2018 helped to drive sales value forward, but increasingly consumers are wary of the environmental impact of plastic – and unless soft drinks companies can introduce more environmentally-friendly packaging and policies, they could see sales suffer”

    - Brian O’

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  9. Artisan Food - Ireland - November 2018

    • Consumer Report
    • November 2018
    • Ireland

    “Concerns around food safety and quality have seen the issue of traceability become increasingly important to Irish consumers. More widely adopting tracing technology and highlighting their traceability procedures will help specialist food retailers to provide consumers with ...

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  10. Supermarket Retailing / Brand Importance - Ireland - November 2018

    • Consumer Report
    • November 2018
    • Ireland

    “Supermarket retail sales are forecast for continued growth in 2018/19 but with the increasing uncertainty surrounding Brexit, many NI consumers are already feeling the pinch with food prices rising and a noticeable increase in supermarket prices. Market leaders will need to do ...

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No. of reports 31 of 376