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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 41 of 376
  1. Airports/Air Travel Experiences - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    “The majority of Irish consumers would like to see a greater variety of dining options within airport terminals. Airport operators should therefore continue investing in developing their catering proposition and look to more unique food and drink concepts to create a unique ...

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  2. Current Accounts - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    "Although there appears to be a high level of inertia when it comes to how consumers manage their current accounts – for instance, switching activity is rare and infrequent – there has nonetheless been a fairly dramatic change in terms of how consumers interact with their ...

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  3. Breakfast - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    “Despite being touted as the most important meal of the day, the majority of Irish consumers are making time to eat breakfast but perhaps not every day. Product innovation paired with consumers’ increasingly busy schedules is causing some to switch to snacking for this occasion –

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  4. Meat and meat substitutes - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “With one in five Irish consumers identifying themselves as being vegan, vegetarian or a flexitarian in 2018, the opportunities for future growth in the meat substitute sector are high. Moving forward a key challenge will be providing consumers with natural, less processed meat ...

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  5. Streaming Media - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “The value of the media streaming market continues to grow in Ireland, as consumers increasingly prefer to access content via streaming services compared to traditional means. Some consumers, however, would be willing to accept advertising on paid streaming services in return ...

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  6. Healthy Lifestyles - Healthy Ageing - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “The appearance of wrinkles is one of the most common signs of ageing and Irish consumers, particularly women, are turning to anti-wrinkle cream to revitalise their skin. However, as the majority of consumers agree that a lot of anti-ageing products oversell their ...

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  7. Premium Food and Drink - What Will Consumers Pay More For? - Ireland - August 2018

    • Consumer Report
    • August 2018
    • Ireland

    "When purchasing food and drink, Irish consumers opt mainly for standard branded products across most categories such as snacks, alcohol and soft drinks, yet are drawn to own-label milk, baked sweet goods and prepared foods.

    Mintel’s research highlights that Irish consumers are ...

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  8. Hot Drinks - Ireland - August 2018

    • Consumer Report
    • August 2018
    • Ireland

    “Between declining consumers prices and increased out-of-home drinking, the hot drinks market in RoI has seen its value decline, while in NI increased consumer prices have seen value sales increase slightly. Moving forward a key challenge for hot drink brands will be creating ...

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  9. Attitudes to Advertising - Ireland - August 2018

    • Consumer Report
    • August 2018
    • Ireland

    “There remains a high level of advertising avoidance as Irish consumers continue to fast forward through TV adverts when using catch-up and on-demand services, and change channels and browser tabs when adverts start. However, as consumers show a strong preference for ...

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  10. Full Service Restaurants - Ireland - July 2018

    • Consumer Report
    • July 2018
    • Ireland

    “The full-service restaurant sector in Ireland is growing as consumers are eating out on a regular basis given their busy lifestyles and the demand for convenience. Development and innovation in the restaurant industry is driven by consumers’ search for healthy, vegan and ...

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No. of reports 41 of 376