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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 37
  1. Alcohol Retailing - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    The recession has seen the Irish alcohol retail market decline further since 2009 as consumers continue to drink less alcohol overall, and to drink at home when they do drink. Consumer data highlight that the cost of drinking is the biggest barrier to market growth. Other ...

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  2. New Media and the Irish Consumer - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    Now that around two thirds of all Irish consumers have a broadband internet connection in the home, the internet is an established, mainstream channel through which advertisers can reach a mass-market audience. However, there is a danger that the rapid growth in online ...

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  3. Channel Preferences for Consumer Finance - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    The recession has seen the personal finance industry decline somewhat, as NI and RoI consumers remain cautious in regards to their finances; less willing to borrow and increasingly trying to save. Increasingly they are becoming more involved in their finances and are seeking ...

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  4. 'Food to go' Opportunities for the Lunchtime Trade - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    The Irish food-to-go market has seen its value decline during the recession, with consumers increasingly seeking out more cost effective ways of eating lunch, including the use of packed lunches and special meal offers. Consumers are increasingly trading down in this market ...

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  5. Outdoor Activities and Visitor Attractions - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides ...

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  6. Heritage Tourism - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides ...

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  7. Insurance - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    The Irish insurance market is operating in a very different environment compared to that last examined in 2008. The market has had to contend with the challenges of increasing regulation, tightening liquidity, weak consumer confidence and a barrage of natural disasters that ...

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  8. Dairy Market - Is Functional Still a Driving Force? - Ireland - November 2010

    • Consumer Report
    • November 2010
    • Ireland

    The Irish dairy market has proved more robust than other food categories in the recession, growing by 4% in value sales over the last five years to reach an estimated €1.4 billion in 2010, despite the impact of heavy promotional activity and trading down over 2009 into 2010.

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  9. Reaction to the Recession - Changes in Shopping Behaviour - Ireland - November 2010

    • Consumer Report
    • November 2010
    • Ireland

    The recession, which began in September 2008 in RoI, and some months later in NI, has had a profound impact on Irish consumers’ spending and shopping habits. According to consumer data presented in this report, just 29% of NI and 23% of RoI consumers claim that their spending ...

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  10. Eco and Ethical Tourism - Ireland - October 2010

    • Consumer Report
    • October 2010
    • Ireland

    Concern with the environment and ethics is constantly growing. Over the past few years, Irish consumers have adapted their lifestyles and purchasing habits to reflect their new found interest in issues such as fair trade, food miles etc.

    One area showing particular growth in ...

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No. of reports 1 of 37