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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 30
  1. Marketing to Young Families - Ireland - December 2012

    • Consumer Report
    • December 2012
    • Ireland

    The dynamics of family households within Ireland have changed with a rise in mothers in employment and a trend for smaller families. The increase in mothers working has resulted in changing gender roles, with men becoming more involved within the home. As the dynamics of Irish ...

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  2. Alcohol Retailing - Ireland - December 2012

    • Consumer Report
    • December 2012
    • Ireland

    The alcohol retailing industry in Ireland is currently faced with many challenges, such as a fragile economy, the binge drinking culture and its associated health and societal costs. Indeed, the debate surrounding these issues has resulted in a raft of legislative measures to ...

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  3. Personal Loans - Ireland - November 2012

    • Consumer Report
    • November 2012
    • Ireland

    As with other facets of the finance market, the personal loan market in Ireland was hugely disrupted by the 2008 financial crisis and subsequent economic downturn. Aside from the sharp decline in the number of suppliers, lending criteria were severely tightened as lenders ...

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  4. Ready Meals - Ireland - November 2012

    • Consumer Report
    • November 2012
    • Ireland

    The ready meals category within Ireland is experiencing growth led by the popularity of ready-to-cook products and increasing product development within chilled ready meals. However, the category still suffers from an unhealthy image and as Irish consumers become increasingly ...

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  5. SME Banking (Business Banking) - Ireland - November 2012

    • Consumer Report
    • November 2012
    • Ireland

    Small to medium sized enterprises (SMEs) continue to play a key role in the NI and RoI economies, with SMEs in NI accounting for almost 99.9% of all businesses, while in RoI some 99.7% of businesses.

    In 2012 and moving forward, one of the key concerns facing Irish SMEs is access ...

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  6. Snack Foods and Confectionery - Ireland - October 2012

    • Consumer Report
    • October 2012
    • Ireland

    The advertising of snack foods and confectionery is a key issue that engenders plenty of lively debate in Ireland, particularly where children are concerned. Critics of such advertising, such as the Irish Heart Foundation and Royal College of Paediatrics and Child Health, have ...

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  7. Sightseeing - Ireland - October 2012

    • Consumer Report
    • October 2012
    • Ireland

    A key component of many visits to Ireland, sightseeing is a growth segment with the NI and RoI tourism industry. A strong offering of historic visitor attractions and natural beauty are the main draws for Irish visitors.

    Moving forward, Ireland faces strong competition from ...

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  8. Grocery Retailing - Ireland - October 2012

    • Consumer Report
    • October 2012
    • Ireland

    The grocery market within Ireland is increasingly being dominated by UK food multiples and European food discounters. In addition to this, changes to the planning guidelines regarding the cap on the size of supermarkets within RoI have increased, putting even more pressure on ...

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  9. Online and Mobile Banking - Ireland - September 2012

    • Consumer Report
    • September 2012
    • Ireland

    Although online banking is now the most frequently used retail banking channel by Irish consumers (though not the most widely used, a position that branches still hold), other personal finance-related technological initiatives have not yet captured consumers' imagination or ...

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  10. Social Networking - Ireland - September 2012

    • Consumer Report
    • September 2012
    • Ireland

    Online social networking has become ever more integrated into the daily lives of Irish consumers, with this trend showing no signs of abating. Irish consumers are now conducting more of their social lives through online social networks.

    Smartphones and mobile devices also ...

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No. of reports 1 of 30