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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 35
  1. Grocery Retailing - Ireland - December 2013

    • Consumer Report
    • December 2013
    • Ireland

    “With the value of own-label grocery products forecast to exceed the value of branded goods from 2015 onwards, manufacturers of branded products will likely begin focusing their efforts on becoming the suppliers of supermarkets’ own-label products to supplement the sales of ...

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  2. Current Accounts - Ireland - December 2013

    • Consumer Report
    • December 2013
    • Ireland

    “The current account market, in particular that of RoI, suffers from a lack of competition, with Irish consumers recognising this. Reluctance to switch current account providers may have more to do with the inconvenience of the process rather than brand loyalty. Moving forward, ...

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  3. Coffee - Ireland - December 2013

    • Consumer Report
    • December 2013
    • Ireland

    “Coffee’s appeal as part of a morning routine, as a ‘pick–me-up’ or as a treat amongst Irish consumers, is likely to see the category continue to perform well in the coming years. In order to drive growth within the market, brands should look to engage in NPD (New Product ...

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  4. Spectator Sports - Ireland - November 2013

    • Consumer Report
    • November 2013
    • Ireland

    “With tickets for spectator sports perceived to be overpriced, Irish consumers appear to be opting to watch live sports on TV instead of attending the event. Going forward, internet-enabled smart TVs will increase the threat to in-stadium attendance as they will facilitate live ...

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  5. Carbonated Beverages - Ireland - November 2013

    • Consumer Report
    • November 2013
    • Ireland

    “Moving forward the key challenge faced by the carbonated beverages industry will be meeting the expectations of health-conscious consumers, as many still associate carbonates with being unhealthy. Looking forward, it is likely that the market will see a strong level of ...

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  6. Milk and Cream - Ireland - November 2013

    • Consumer Report
    • November 2013
    • Ireland

    “Liquid milk remains a staple in Irish diets with the market forecast to achieve steady growth in the years ahead until 2018. In order to help drive growth further within the market and to keep consumers engaged with milk and cream, packaging, flavour and functional innovations ...

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  7. Chocolate Confectionery - Ireland - October 2013

    • Consumer Report
    • October 2013
    • Ireland

    “The recent ban on advertising of foods that are high in fat, salt and sugar during children’s TV programming in RoI will negatively impact how the producers of chocolate confectionery promote to the key children’s market. As such, chocolate companies need to consider including ...

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  8. Short Breaks - Ireland - October 2013

    • Consumer Report
    • October 2013
    • Ireland

    “With the situation of high oil prices and low wage growth likely to continue and result in higher prices, companies operating in this sector will need to consider how they provide value for money and communicate this effectively through the appropriate channels to increase the ...

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  9. Ready Meals - Ireland - October 2013

    • Consumer Report
    • October 2013
    • Ireland

    “The ready meal market is expected to experience steady growth in the years ahead until 2018, boosted mainly by its convenience status amongst time-scarce consumers. In order to drive the category forward, brands should look to enhance the nutritional credentials of meals and ...

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  10. Soup - Ireland - September 2013

    • Consumer Report
    • September 2013
    • Ireland

    “The RoI soup market experienced a decline in sales since 2008, with 2012 marking the first year of recovery. The NI market proved to be less volatile with year-on-year sales mainly increasing. Both markets are forecast growth until 2018; however, innovations in health, flavour ...

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No. of reports 1 of 35