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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 36
  1. Grocery Retailing: Brand vs. Own-label - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    "Volatility of the economy post Brexit coupled with a competitive grocery retailing market will see consumers become more cautious with their spending over 2017. As a result, Mintel expects many consumers to switch their allegiance from branded to own-label food and drink when ...

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  2. Apps and Applications - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    “Browsing app stores is one of the main ways Irish consumers find apps, indicating that the app store environment is an important influencer on the decision to download an app. As such, optimising their apps to include keywords in the title and description of the app and ...

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  3. Healthy Eating - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    “In today’s market, most consumers aim to achieve a balanced diet – a middle ground where some unhealthy foods have a place. However, this has led to a decline in light or diet foods with a harsh attack witnessed on sugar in recent years. Meanwhile there is strong demand for ...

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  4. Soft Drinks - Ireland - November 2016

    • Consumer Report
    • November 2016
    • Ireland

    “2016 was a good year for on-trade sales of soft drinks, particularly carbonates as improving consumer sentiment saw greater out-of-home spending on leisure activities. However, consumer concerns about sugar have continued to grow and with looming taxation of sugary carbonates ...

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  5. The Night Out: Entertaining Out-of-Home - Ireland - November 2016

    • Consumer Report
    • November 2016
    • Ireland

    “The majority of Irish consumers think that nights out of the home are getting too expensive.  As such, operators within the night out economy will be increasingly challenged to demonstrate the value that they offer.  Introducing unusual and surprising concepts that can ...

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  6. Ready Meals - Ireland - November 2016

    • Consumer Report
    • November 2016
    • Ireland

    “Ready meals struggle to overcome the ‘unhealthy’ image they have received in recent years with consumer perception still tainted from the 2013 horse meat scandal. Highlighting the traceability and high-quality ingredients and techniques used in the preparation of ready meals ...

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  7. Clothing Retailing - Ireland - October 2016

    • Consumer Report
    • October 2016
    • Ireland

    “Value retailers such as Penneys/Primark continue to perform exceptionally well as they have done in the last five years, however, looking ahead the growing online market threatens to pull consumers out of the store and towards online shopping. Value retailers risk being left ...

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  8. Chocolate Confectionery - Ireland - October 2016

    • Consumer Report
    • October 2016
    • Ireland

    “Concerns over sugar are putting pressure on sales as Irish consumers limit their consumption of chocolate and buy healthier snacks compared to a year ago, indicating that consumers are switching to healthier alternatives. Placing a greater emphasis on smaller-portion formats ...

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  9. Current Accounts - Ireland - October 2016

    • Consumer Report
    • October 2016
    • Ireland

    “The conclusion at first glance is that the Irish current account market emerged relatively unscathed from the financial crisis and subsequent recession – current account ownership is almost universal among both NI and RoI consumers. However, despite the return of economic ...

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  10. Meat and Meat Substitutes - Ireland - September 2016

    • Consumer Report
    • September 2016
    • Ireland

    “Growing concern over health is likely to increasingly guide consumers when selecting meat products, and may see consumers limit their weekly usage of processed meats and opt for leaner types of meats in order to maintain a healthy diet. This trend will help to generate greater ...

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No. of reports 1 of 36