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Ireland

Ireland Market Research

Mintel’s market research reports let you think global but act local with Ireland-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Ireland’s major business sectors and unrivalled insights into how Irish consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 36
  1. Payment Methods - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    "Alongside dynamic innovation within the payments sector, old habits are dying hard. While a small cohort of early adopters are embracing innovations such as smartphone-enabled payments, a larger proportion of consumers are clinging hard to preferences for cash and other ...

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  2. Utilities - Gas, Electric, Heating Oil - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    “Irish consumers are increasingly wanting to take a stronger hold of their energy management, with a high level of consumers wanting more information on their energy usage to help manage their bills, while a significant proportion of consumers noted interest in generating their ...

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  3. Hotels - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    “Irish visitor numbers are on the rise in Ireland with many seeking out hotels as their accommodation of choice. However, rife competition from Airbnb, means that hotels are under more pressure than ever to deliver on quality and a unique experience to justify the greater ...

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  4. Soft Drinks - Ireland - November 2018

    • Consumer Report
    • November 2018
    • Ireland

    “The summer of 2018 helped to drive sales value forward, but increasingly consumers are wary of the environmental impact of plastic – and unless soft drinks companies can introduce more environmentally-friendly packaging and policies, they could see sales suffer”

    - Brian O’

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  5. Artisan Food - Ireland - November 2018

    • Consumer Report
    • November 2018
    • Ireland

    “Concerns around food safety and quality have seen the issue of traceability become increasingly important to Irish consumers. More widely adopting tracing technology and highlighting their traceability procedures will help specialist food retailers to provide consumers with ...

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  6. Supermarket Retailing / Brand Importance - Ireland - November 2018

    • Consumer Report
    • November 2018
    • Ireland

    “Supermarket retail sales are forecast for continued growth in 2018/19 but with the increasing uncertainty surrounding Brexit, many NI consumers are already feeling the pinch with food prices rising and a noticeable increase in supermarket prices. Market leaders will need to do ...

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  7. Airports/Air Travel Experiences - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    “The majority of Irish consumers would like to see a greater variety of dining options within airport terminals. Airport operators should therefore continue investing in developing their catering proposition and look to more unique food and drink concepts to create a unique ...

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  8. Current Accounts - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    "Although there appears to be a high level of inertia when it comes to how consumers manage their current accounts – for instance, switching activity is rare and infrequent – there has nonetheless been a fairly dramatic change in terms of how consumers interact with their ...

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  9. Breakfast - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    “Despite being touted as the most important meal of the day, the majority of Irish consumers are making time to eat breakfast but perhaps not every day. Product innovation paired with consumers’ increasingly busy schedules is causing some to switch to snacking for this occasion –

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  10. Meat and meat substitutes - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “With one in five Irish consumers identifying themselves as being vegan, vegetarian or a flexitarian in 2018, the opportunities for future growth in the meat substitute sector are high. Moving forward a key challenge will be providing consumers with natural, less processed meat ...

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No. of reports 1 of 36