Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Ireland Meat and Meat Substitutes Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Meat and meat substitutes market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report covers the NI and RoI retail market for meat/meat products to be cooked/eaten at home, rather than in a foodservice establishment. This includes both processed and unprocessed meat products.

For the purposes of this report meat includes:

  • Beef (including veal)
  • Lamb (including mutton)
  • Pork (including bacon, ham and sausages)
  • Processed meats (including ham, salami, meatballs etc)

Meat alternatives covered in this report are those processed food items that act as direct substitutes for food products derived from meat. For example, certain kinds of textured vegetable protein can replace red meat in popular dishes.

The following foods are included in this report:

  • Frozen and refrigerated meat substitutes
  • Soy- and vegetable-based substitutes
  • Other related products that are marketed mainly to vegetarians.

Please note that offal products are excluded from this report.

Expert analysis from a specialist in the field

Written by Brian O'Connor, a leading analyst in the Consumer sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With one in five Irish consumers identifying themselves as being vegan, vegetarian or a flexitarian in 2018, the opportunities for future growth in the meat substitute sector are high. Moving forward a key challenge will be providing consumers with natural, less processed meat substitutes to gel with rising concerns with food production processes. Brian O'Connor
Senior Consumer Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated value of the meat market*, IoI, NI and RoI, 2013-18
            • Figure 2: Estimated value of the meat substitute market, IoI, NI and RoI, 2013-18
          • Forecast
            • Figure 3: Indexed estimated value of the meat* and meat substitutes** markets, IoI, 2013-23
          • Market factors
            • Meat prices decline in RoI, increase in NI
              • One in five Irish consumers subscribe to a reduced or meat-free diet
                • Figure 4: Selective diets that consumers currently adhere to, NI and RoI, June 2018
              • Cooking from scratch will help to drive unprocessed meat sales
                • Butchers a key outlet for artisan shoppers
                  • Companies and brands
                    • The consumer
                      • Beef and sausages remain the top used type of meats
                        • Figure 5: Types of meat Irish consumers have eaten (including chilled or frozen) at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
                      • Vegetable-based substitutes preferred in RoI, Quorn in NI
                        • Figure 6: Types of vegetarian/meat-free foods Irish consumers have eaten at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
                      • Animal welfare important to four in five
                        • Figure 7: Agreement with statements relating to meat and meat substitutes, NI and RoI, June 2018
                    • The Market – What You Need to Know

                      • Both meat and meat substitutes see market value growth in 2018
                        • NI meat prices increase, but decline in RoI
                          • One in five Irish consumers subscribe to a reduced or meat-free diet
                            • Being healthier and controlling ingredients key drivers for cooking from scratch
                            • Market Size and Forecast

                                • Improving sentiment in RoI boosts meat value sales
                                  • Figure 8: Estimated value of the meat market*, IoI, NI and RoI, 2013-23
                                  • Figure 9: How consumers expect their personal financial situation to change in the next 12 months, RoI, April 2017-June 2018
                                • NI value boosted by inflation
                                  • Figure 10: How consumers expect their personal financial situation to change in the next 12 months, NI, April 2017-June 2018
                                • Meat substitute sales continue to grow on the back of flexitarian trend
                                  • Figure 11: Estimated value of the meat substitute market, IoI, NI and RoI, 2013-23
                                • Need for natural less processed alternatives to help drive the market
                                  • Figure 12: Meat substitute products claiming to be natural, UK and Ireland, 2013-18*
                              • Market Drivers

                                • RoI meat prices continue to decline into 2018
                                  • Figure 13: Consumer price index, meat vs all food, RoI, January 2013-July 2018
                                  • Figure 14: Consumer price index, meat, by selected categories, RoI, 2013-18
                                • NI and the UK experiencing growing meat prices
                                  • Figure 15: Consumer price index, meat vs all food, NI, January 2013-July 2018
                                  • Figure 16: Consumer price index, meat, by selected sectors, NI, Q1 2015-Q2 2018
                                • One in 10 Irish consumers claim to be flexitarian
                                  • Figure 17: Selective diets that consumers currently adhere to, NI and RoI, June 2018
                                  • Figure 18: Agreement with the statement ‘I am currently trying to eat more fruit and vegetables and less meat’, NI and RoI, November 2017
                                • Women more likely to adopt reduced or meat-free diets
                                  • Figure 19: Selective diets that consumers currently adhere to, by gender, NI and RoI, June 2018
                                  • Figure 20: Consumers who identify as a vegan, vegetarian, flexitarian or pescatarian, by age, NI and RoI, June 2018
                                • Desire to control ingredients and eat healthier will help to boost unprocessed meat usage
                                  • Figure 21: Frequency of meal preparation, by type of meal, NI and RoI, March 2018
                                  • Figure 22: Reasons for cooking from scratch, NI and RoI, March 2018
                                • Troubling findings from the UK Food Standards Agency may boost whole cut sales
                                  • Figure 23: Most commonly contaminated meat products containing DNA from animals not listed as sold, UK, 2017
                                • Artisan movement continues to gain strength – to the benefit of butchers
                                  • Figure 24: Indexed estimated speciality food sales, NI and RoI, 2012-22
                                  • Figure 25: Top five types of food specialists/artisan retailers visited in the last three months, NI and RoI, September 2017
                              • Companies and Brands – What You Need to Know

                                • Beyond Meat set to be launching in the UK but elevated US demand creates a delay
                                  • Dawn Meats and Dunbia merger cleared, Dawn Meats brand serves RoI and Dunbia the UK
                                    • Foyle Food Group begins exporting to China through Alibaba
                                      • Animal welfare is a concern for meat consumers as much as vegetarians
                                      • Who’s Innovating?

                                        • GNPD data indicates a rise in all categories of meat, poultry, fish and meat substitutes
                                          • Figure 26: New product development in meat, poultry, fish and meat substitutes sub-categories, UK and Ireland, Jan 2014-July 2018
                                        • Growing number of meat and meat substitute consumers concerned for animal welfare
                                          • Figure 27: Claims analysis in meat, poultry, fish and meat substitutes sub-categories, UK and Ireland, Jan 2014-July 2018
                                        • Meat substitute brands can maximise their appeal by calling out varied protein sources
                                          • ‘Farm-to-fork’ may evolve from ‘lab-to-fork’
                                          • Companies and Brands

                                              • Meat companies
                                                • ABP Food Group
                                                  • Key facts
                                                    • Product portfolio
                                                      • Recent developments
                                                        • Ballon Meats
                                                          • Key facts
                                                            • Product portfolio
                                                              • Callan Bacon
                                                                • Key facts
                                                                  • Product portfolio
                                                                    • Dawn Meats Group Ltd.
                                                                      • Key facts
                                                                        • Product portfolio
                                                                          • Recent developments
                                                                            • Dunbia
                                                                              • Key facts
                                                                                • Product portfolio
                                                                                  • Brand NPD
                                                                                    • Recent developments
                                                                                      • Foyle Food Group
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Recent developments
                                                                                              • Hannan Meats
                                                                                                • Key facts
                                                                                                  • Product portfolio
                                                                                                    • Recent developments
                                                                                                      • Kerry Group
                                                                                                        • Key facts
                                                                                                          • Product portfolio
                                                                                                            • Brand NPD
                                                                                                              • Recent developments
                                                                                                                • Meat substitute companies
                                                                                                                  • Amy’s Kitchen
                                                                                                                    • Key facts
                                                                                                                      • Product portfolio
                                                                                                                        • Brand NPD
                                                                                                                          • Recent developments
                                                                                                                            • Nestlé
                                                                                                                              • Key facts
                                                                                                                                • Product portfolio
                                                                                                                                  • Brand NPD
                                                                                                                                    • Recent developments
                                                                                                                                      • Quorn
                                                                                                                                        • Key facts
                                                                                                                                          • Product portfolio
                                                                                                                                            • Brand NPD
                                                                                                                                              • Recent developments
                                                                                                                                                • VBites
                                                                                                                                                  • Key facts
                                                                                                                                                    • Product portfolio
                                                                                                                                                      • Recent developments
                                                                                                                                                        • Linda McCartney
                                                                                                                                                          • Key facts
                                                                                                                                                            • Product portfolio
                                                                                                                                                              • Brand NPD
                                                                                                                                                              • The Consumer – What You Need to Know

                                                                                                                                                                • Beef, lamb and pork top red meat consumption
                                                                                                                                                                  • Vegetable-based meat-free substitutes favoured
                                                                                                                                                                    • Animal welfare remains top priority for Irish consumers
                                                                                                                                                                    • Types of Meats Eaten

                                                                                                                                                                        • Beef is one of the top meats eaten in Ireland
                                                                                                                                                                          • Figure 28: Types of meat Irish consumers have eaten (including chilled or frozen) at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
                                                                                                                                                                        • Irish men prefer beef
                                                                                                                                                                          • Figure 29: Consumers who have eaten beef eg steak to eat at home or as part of a packed lunch in the last three months, by gender, NI and RoI, June 2018
                                                                                                                                                                        • Sausage tops meat consumption in NI
                                                                                                                                                                          • Figure 30: Consumers who have eaten sausages at home or as part of a packed lunch in the last three months, by gender and social class, NI and RoI, June 2018
                                                                                                                                                                        • Sandwich meat popular among parents
                                                                                                                                                                          • Figure 31: Consumers who have eaten sandwich meat (eg sliced ham) at home or as part of a packed lunch in the last three months, by age of children, NI and RoI, June 2018
                                                                                                                                                                      • Types of Meat Substitutes Eaten

                                                                                                                                                                          • Around a fifth eat vegetable-based meat substitutes
                                                                                                                                                                            • Figure 32: Types of vegetarian/meat-free foods Irish consumers have eaten at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
                                                                                                                                                                          • Quorn brand is the most popular meat-free alternative in NI
                                                                                                                                                                            • Figure 33: Consumers who have eaten Quorn-based products (eg Quorn mince) at home or as part of a packed lunch in the last three months, by gender and age, NI and RoI, June 2018
                                                                                                                                                                          • Bean-based meat alternatives offer a protein-packed solution
                                                                                                                                                                            • Figure 34: Consumers who have eaten bean-based products (eg bean burger) at home or as part of a packed lunch in the last three months, by gender, NI and RoI, June 2018
                                                                                                                                                                        • Attitudes towards Meat and Meat Substitutes

                                                                                                                                                                            • Majority believe meat is a good source of vitamins and minerals
                                                                                                                                                                              • Figure 35: Agreement with statements relating to meat and meat substitutes, NI and RoI, June 2018
                                                                                                                                                                            • Animal welfare remains top priority for Irish consumers
                                                                                                                                                                              • Figure 36: Agreement with statements relating to animal welfare and meat, NI and RoI, June 2018
                                                                                                                                                                            • Cutting down on meat is more achievable than cutting it out
                                                                                                                                                                              • Figure 37: Agreement with the statement ‘Meat products with less meat and more vegetables/beans/pulses are appealing (eg cottage pie with less meat and more potato)’, by gender and age, NI and RoI, August 2016
                                                                                                                                                                            • Taste and texture continue to be a barrier for meat substitutes
                                                                                                                                                                              • Figure 38: Consumer agreement with the statement ‘Meat substitutes which are similar to real meat are appealing (eg in taste, texture, appearance)’, by gender and age, NI and RoI, June 2018
                                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                            • Consumer research
                                                                                                                                                                              • Data sources
                                                                                                                                                                                • Generational cohort definitions
                                                                                                                                                                                  • Market size rationale
                                                                                                                                                                                    • Abbreviations