Ireland Mobile Phones Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Mobile Phones market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers the Irish consumer market for mobile phones and mobile network providers. Mobile phones are defined as any device being used to place or receive calls by connecting to a mobile network. ‘Basic mobile phones’ and ‘Feature phones’ are terms used to describe non-smartphones.
Mobile networks are defined as networks providing either data, voice or SMS (Short Message Service) facilities to a mobile device. Data delivered over Wi-Fi is not included under the ‘data’ category. Primarily, this report refers to the use of mobile networks through traditional mobile phones or smartphones. However, reference is also made to tablet devices, as these can connect to mobile networks for data.
Expert analysis from a specialist in the field
Written by James Wilson, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Data allowance is the most important factor when choosing a phone plan. This reflects the significant increase in mobile data usage in recent years as use of data heavy streaming services on mobile devices grows. Mobile operators could therefore offer greater flexibility within their contracts to enable consumers to modify data allowances to reflect changes in their usage
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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