Ireland Online and Mobile Retailing Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online and Mobile Retailing market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Irish smartphone users on the rise
- Eight in 10 NI consumers shop online
- Consumers worried they will not be able to online shop post-Brexit
- 5G rollout set for 2019 as the National Broadband Plan gets hit with another delay
Covered in this report
This report examines the online and mobile retailing sector in Ireland including market sizes and forecast analysis and consumer shopping habits via an online channel. Online and mobile retailing includes consumers ordering and paying for goods and services online via desktop/laptop computers and internet-connected mobile devices including smartphones and tablets. By goods and services bought online, we mean anything from physical items such as clothes, groceries, and electronics to the purchase of a holiday and entertainment tickets (eg cinema). This Report will examine both pureplay (retailers who trade solely online, eg Amazon) and multichannel (have a physical and online presence, eg Tesco) retailers.
Expert analysis from a specialist in the field
Written by Emma McGeown, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As smartphones continue to improve and develop greater capabilities, consumers are becoming increasingly dependent on these devices for online shopping habits both in the home and out of the home which is contributing to the declining usage of laptop/desktop computers. Looking at the next five years, online and mobile retailing expenditure for Ireland is expected to witness continued strong growth. However, Brexit casts an uncertainty on cross-border retailing in 2019 which could impact online sales
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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