Ireland Payment Methods Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Payment methods market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines payment methods in Northern Ireland and Republic of Ireland. It analyses the main factors determining most popular and emerging payment methods. It also draws on exclusive consumer data to analyse the main methods of payments used by Irish consumers, the factors that encourage and discourage usage of different methods, payment or money transfer innovations that consumers would be comfortable and uncomfortable using, and general attitudes towards payment methods.
What you need to know
While the degree to which they have embraced contactless payments does indicate that Irish consumers are open to innovations in payment methods that make things faster and more convenient, there is still scepticism about payment or money transfer innovations. In particular, consumers are concerned about security and, to a lesser extent, technical performance.
Despite the undoubted convenience of smartphone payment technology, consumers – beyond a small minority of early adopters – remain unconvinced. The onus is very definitely on the payments industry to convince consumers that these new methods are worth using. The challenge at the other end of the scale is to convince consumers to give up their seemingly entrenched attachment to cash, which consumers almost universally regard as being secure, convenient and easy.
Expert analysis from a specialist in the field
Written by Brian O'Connor, a leading analyst in the Consumer sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Alongside dynamic innovation within the payments sector, old habits are dying hard. While a small cohort of early adopters are embracing innovations such as smartphone-enabled payments, a larger proportion of consumers are clinging hard to preferences for cash and other traditional methods of payment.
Senior Consumer Analyst
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