Ireland Poultry & Poultry Substitutes Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Poultry & Poultry Substitutes market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purpose of this report, poultry is defined as comprising retail sales of processed and unprocessed chicken, turkey and other poultry (duck and goose) for in-home consumption and for use outside of the home, ie as part of a packed lunch.
Unprocessed/raw poultry and game includes all primary cuts – fresh or frozen meat (whole-bird or portion), including poultry which has been marinated or glazed with a sauce.
Processed and cooked poultry and game includes:
- Frozen coated poultry, eg coated with breadcrumbs or battered.
- Chilled added-value poultry – poultry which has been taken a step further than adding a marinade or sauce, eg breaded, battered and formed products.
Expert analysis from a specialist in the field
Written by Emma McGeown, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Irish poultry market continues to thrive due to poultry’s perceptions of versatility and being leaner making it more attractive compared to other types of meat. The higher price point of poultry, particularly chicken, creates a dynamic market, but with a bigger push towards flexitarian and vegan lifestyles more opportunities exist in poultry substitutes
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.