Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Premium Food and Drink market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Our market size data shows you what consumers are spending their money on over timeForecast
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Joanna Kempiak, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
When purchasing food and drink, Irish consumers opt mainly for standard branded products across most categories such as snacks, alcohol and soft drinks, yet are drawn to own-label milk, baked sweet goods and prepared foods.Joanna Kempiak
Food & Drink Analyst
Issues covered in this Report
This Report examines opinion on premium food and drink products amongst consumers on the island
of Ireland (IoI). It evaluates the main drivers and trends affecting the market and influencing
consumers’ decision-making and purchasing behaviour.
This Report draws on consumer research and
covers household grocery shopping responsibilities and types of products consumers opt for.
Moreover, it investigates the factors influencing consumers to pay more for selected items and
attitudes towards luxury food and drink produce.
Please note that this Report excludes food and drink sold via restaurants, cafés, etc and focuses on food
and drink bought via supermarkets and other food retailers.
Please note that there is no Market Size and Forecast section for this Report. This is because it is not
feasible to accurately measure and quantify.
What you need to know
When purchasing food and drink, Irish consumers opt mainly for standard branded products across
most categories such as snacks, alcohol and soft drinks, yet are drawn to own-label milk, baked sweet
goods and prepared foods.
Mintel’s research highlights that Irish consumers are willing to pay more for factors such as freshness
as well as food and drink products that are locally sourced, thus emphasising the importance of food
traceability and provenance. Consumers are also attracted by premium-priced products that are
Fairtrade, adhere to a high animal welfare standard and are environmentally friendly. Nonetheless,
Irish consumers believe that it is worth paying extra for quality food and drink products, with a strong
level of NI and RoI consumers noting that taste itself is more important to them than branding.