Ireland Social Networking Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Social Networking market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Issues covered in this Report
This Report will examine online social media in Ireland through discussing what is influencing or impeding its growth on the island. Furthermore, this Report will look at social and media networking sites and messaging apps:
- Social networking sites such as Facebook, Twitter and Google+, where the main aim is to interact with people.
- Media networking sites such as Pinterest, YouTube and Instagram, where the main aim is to view, read, watch or create media content.
- Messaging apps such as Viber, Snapchat and WhatsApp which enable users to send text, images, video and messages to one another.
Expert analysis from a specialist in the field
Written by James Wilson, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The recent data privacy scandal that resulted in users’ data being accessed by a third-party platform without their knowledge has damaged Irish consumers’ confidence in social networking sites and raised questions about data ownership. Further strengthening of data privacy and security beyond measures already introduced will help social networking sites to regain consumers’ trust and encourage them to continue sharing their data with them.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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