Ireland Soft Drinks Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Soft Drinks market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report will examine the sale and consumption of carbonated and non-carbonated beverages throughout the island of Ireland in both the on-trade and off-trade.
For the purposes of this report, Mintel has used the following definitions:
On-trade sales are defined as sales of non-carbonated drinks via pubs, bars, restaurants or cafés for consumption on premises, while off-trade sales are defined as those made via retailers such as supermarkets and convenience stores.
For the purposes of this report, Mintel defines the non-carbonates market as covering all noncarbonated soft drinks sold through retail and non-retail channels, but excluding sales of hot drinks such as tea and coffee. Please note that sales of alcoholic beverages are not examined within this Report, but mixers intended to be used with alcohol are included.
Data includes sales through the following outlets:
- Take-home (including impulse): This includes grocery retail outlets where non-carbonated soft drinks are purchased for the purpose of in-home consumption or for drinking on the go, comprising supermarkets, convenience stores and petrol forecourts among others.
- On-premise: This includes anywhere where non-carbonated soft drinks are bought to consume onsite, eg leisure centres, hotels, restaurants, fast food venues, cafés, educational establishments, the workplace and in the on-trade (ie pubs, bars and clubs).
The basic ingredients of soft drinks (excluding fruit juices and bottled water) are water, a sweetener, an acid and flavouring.
What you need to know
The high temperatures of summer 2018 have helped to drive soft drinks usage in 2018. Consumers continue to be concerned with the sugar content of soft drinks, but a majority of Irish consumers have noted that their usage of carbonated soft drinks have not changed since the introduction of the soft drink levy in April 2018.
Expert analysis from a specialist in the field
Written by Brian O'Connor, a leading analyst in the Consumer sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The summer of 2018 helped to drive sales value forward, but increasingly consumers are wary of the environmental impact of plastic – and unless soft drinks companies can introduce more environmentally-friendly packaging and policies, they could see sales suffer
Senior Consumer Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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