Ireland Supermarket Retailing / Brand Importance Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Supermarket Retailing / Brand Importance market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report will examine the grocery retailing sector in Ireland through exploring the issues that are driving growth in IoI. Covered in this report is the sale of all grocery items including market segmentation of supermarket retail sales via mainstream supermarkets, such as Tesco, Asda, SuperValu and Dunnes Stores. The sale of groceries through convenience format stores, such as Spar, and the hard discounters, Aldi and Lidl, is also discussed, however, it is not included in the Market Sizes and Forecast section.
Each store type is defined as follows:
Supermarket – A supermarket sells a wide variety of goods, both food and non-food items.
Discounters – Discounters (sometimes referred to as hard discounters) are retailers that subscribe to the ‘stack it high, sell it cheap’ mentality.
Convenience store – A convenience store (also called a c-store or symbol group retailer) tends to be smaller in size, is traditionally open for longer hours and typically sells staple groceries and snacks, although it also stocks a range of non-food items.
Own-label – A retailer own-brand is a product or service that either carries the brand of the retailer or a sub-brand name that is controlled by the retailer. Own-brand products can be supplied by firms that specialise in own-brand products but also by those that are supplying branded products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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