Ireland The Night In Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Night In market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the leisure activities undertaken by Irish consumers during their evenings – both during weekdays and at the weekend – while at home. All activities that are done outside the home (ie visiting the pub, cinema, etc) are not examined in this Report. Activities covered in this Report include:
- Watching TV/movies both on live TV and streaming services
- Playing games (including board games and video/PC games)
- Hosting parties (including dinner parties)
- Online activities (including shopping for leisure, gambling, etc)
- Drinking with friends or relatives
- Spending time with friends or family.
Please note that a Market Size and Forecast section for this report is not included.
Expert analysis from a specialist in the field
Written by Brian O'Connor, a leading analyst in the Consumer Research sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Watching TV – both live and streamed are key night-in activities among Irish consumers in 2019, and with consumers seeking to cut back on out-of-home leisure spending, this might see increased usage of TV, gaming and other in-home activities moving forward Brian O'Connor
Senior Consumer Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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